Kannan RajaratnamCustomer Experience & E-payments Director
ZALORA Southeast Asia

Kannan dabbled in the e-commerce industry since 2007, as an entrepreneur where he successfully transformed SMEs in adapting to then new business model. He is responsible in shaping and driving customer experience innovation throughout his organisation. He focused on building high level of agility in order to adapt to ever evolving customer expectation. Armed with passion, he successfully digitalised various processes and adopted new communication channels to deliver superior service at the lowest cost possible. In the past, he has been actively designing user experience for start-ups and understands both business and operational needs.

Today he is leading a strategic role of further enhancing operational efficiency while valuing every customer’s journey.