Martin DowsonInterim Design Executive & Design Leadership Coach
DesignForward
Martin started his career as a Design Researcher and Design Strategist working on major retail and banking estates such as Sainsbury’s Online shopping and Barclays Online Banking. His design practice focussed on generating deep, human insights that helped teams de-risk strategic decisions and balance both human and organisational needs to produce designs that delight customers whilst supporting sustainable business models.
Martin has led consulting teams, founded a CX Strategy Agency and been an in-house design leader at Lloyds banking Group Design where he led Research & Foresight as well as building out a scaled DesignOps and Design Management practice.
He is now an interim Design Exec and Design Leadership coach. He advises CDOs and design leadership teams on transformation through design and scaling design for human and business outcomes. Martin also hosts the Podcast Business X Design where he discusses, with global CDOs and design directors the need to grow the business acumen of Design.