Michelle Yang

Michelle Yang

General Manager, Marketing & CRM

BMW Eurokars Auto

With over 23 years of invaluable experience in the fashion, lifestyle, retail, corporate, and FMCG industries, Michelle Yang has honed her skills in crafting highly effective marketing strategies and establishing robust brand foundations. Her expertise lies in dynamic storytelling and creating compelling content that captivates audiences and drives engagement.

Throughout her career, Yang has successfully led cross-functional teams and implemented strategic marketing plans, consistently surpassing profit goals and delivering exceptional results. Her deep passion for transforming brands and challenging the status quo is what truly sets her apart. Yang is driven to make BMW Eurokars Auto a true powerhouse in the automotive industry, revolutionising the way luxury cars are perceived and experienced.