Nexus Chay

Nexus Chay

Digital Insights & Analytics Global Marketing Lead

Razer Inc.

Nexus Chay is a digital marketing professional with over 10 years of experience, working across various media agencies and currently leading digital marketing insights at Razer global marketing. He focuses on data-driven marketing strategies and leading mar-tech capabilities to deliver measurable results for Razer.com and the brand.

Chay is a strong believer particularly in multi-touch attribution, customer data platforms, and working with media partners to reach gamers more effectively and strategically.

In his role, Chay bridges digital marketing and big data, helping businesses make the most of their first-party data. By translating complex data into clear, actionable insights, he supports teams in understanding their audience, refining targeting, and improving overall marketing performance.