Reuben Yong Head of Digital Platforms, CapitaLand Investment
CapitaLand
Reuben heads CapitaLand’s Digital Platforms team which oversees omnichannel retail and workspace solutions, loyalty, digital payments and lifestyle services for CapitaLand Singapore Retail & Workspace. Boasting over 12 years of industry experience, Reuben has been instrumental in evolving the CapitaStar ecosystem and establishing its leadership position.
CapitaStar is now one of Singapore’s most successful lifestyle rewards programme and the main digital enabler for B2C, B2B and B2B2C across CapitaLand Group’s ecosystem with a key purpose of uplifting the properties via digital transformation as well as operationalising and scaling innovation initiatives.