Tay Yan Long

Tay Yan Long

Head of Martech and Experimentation

Changi Airport Group

Tay Yan Long is the head of martech and experimentation at Changi Airport Group, where he leads the transformation of how the world’s best airport connects with travellers through intelligent, data-led engagement. With a passion for solving complex marketing challenges at the intersection of strategy, data, and creativity, Tay has been instrumental in shifting the organisation from traditional broadcast communications to hyperpersonalised marketing at scale.

He has co-developed strategic marketing use cases that have driven measurable business outcomes – tripling campaign throughput, improving engagement rates by double digits, and enabling more relevant and timely customer experiences across channels. Tay’s leadership extends to building high-performing teams and designing scalable martech ecosystems that transform customer signals into real-time, context-rich interactions.