Foo Siew TingChief Marketing Officer, Greater Asia
HP
Foo Siew Ting is currently the Chief Marketing Officer, Greater Asia. She is previously the Vice President and Global Head of Marketing Strategy and Planning, Print Category for HP Inc. Prior to that, she started her career as Chief Marketing Officer for HP Asia- Pacific & Japan. She is an established marketing leader with more than two decades of marketing experience in international consumer-goods companies, including Unilever, Mars, Diageo and Fonterra.
In HP, Siew Ting is focused on building HP as a global brand with local soul-driving brand relevance and purpose by combining data and emotional connection. To drive effective engagement with consumers, she tasks her team with anchoring impactful, experiential marketing campaigns on customer insights from big data as well as local authentic stories and used digital as a key tool to connect with customers. Her goal is also to grow a team of innovative, passionate people who embrace the culture of reinvention. She is also an astute leader who believes in purpose-led leadership and empathetic leadership, championing diversity and inclusivity to drive an innovative internal culture. This effort has been recognised by the industry with her team achieving 25 awards in 2018-2019.