Welcome to

Digital Marketing Asia 2019

Gaining competitive edge through ai-powered data driven marketing strategies


22 – 23 October 2019


InterContinental Jakarta Pondok Indah



Days to event














About the conference

In Indonesia, the rapid expansion of digital media and the growing clout of social media have disrupted the digital marketing landscape in unexpected ways. This metamorphosis presents exciting new opportunities for brands to supercharge their marketing strategies. Today, customer interactions come at a premium. Brands are constantly innovating towards wowing customers with hyper-personalised content or starting a real conversation with them, to stay ahead of the curve.

Returning for a fourth year, Digital Marketing Asia is the premier event bringing together some of the greatest minds, savvy brands, renowned publishers, innovative technology enablers and leading practitioners. They will explore the exciting world of data-driven marketing through a series of exclusive case study presentations with interactive, thought-provoking discussions alongside unrivaled networking opportunities.

This conference, brought to you by Marketing Interactive, will have you walking away with groundbreaking ideas, latest insights and new methodologies to elevate your digital marketing efforts to the next level!

Benefits of Attending

By attending Digital Marketing Asia, you get to:

  • Learn the latest in brand amplification, customer loyalty, social media and more in a single event
  • Get introduced to a multitude of new ideas and innovative digital marketing concepts
  • Connect with and hear from an incredible community of digital marketing experts
  • Discover what your peers are doing, not doing, contemplating and committing to
  • Gain insight into what your customers will be clamoring for next year – and how you can deliver now

Agenda Overview

8.00am Registration

Welcome and opening remarks

Rezwana Manjur, regional editor, Marketing Interactive

9.10am Opening Keynote: Accelerating Indonesia’s digital economy by boosting high-speed mobile connectivity
9.50am Tech Talk: Mapping the right technology to your business model
10.30am Morning networking break
Immersive Digital Advertising
10.50am  Leveraging on the latest advances to create a strong digital video marketing strategy
11.30am Boosting augmented reality experience with real-time 3D facial recognition
12.10pm Speed networking
12.20pm Networking lunch
AI Chatbots & Voicebots
1.20pm Apps vs Chatbots: Determining the final frontier of virtual digital assistants
1.45pm Gearing towards transactional AI chatbots to monetise sales and marketing opportunities
2.20pm VoiceBots: Revolutionising digital ordering with AI-powered voice assistants
Cashless Payments
2.55pm  Combining digital marketing with e-wallets to revolutionise payment transactions
3.30pm Afternoon networking break
3.45pm Omni-channel payments: Connecting online and offline to unlock greater user experience across touchpoints
Digital Talent
4.20pm Panel Discussion: Optimising your digital talent for marketing success
4.50pm Closing remarks
5.00pm End of day 1
8.00am Registration
9.00am Welcome and opening remarks

Creative Brand Marketing Strategies

9.10am The rise of super app: Assessing the winning strategy to create an integrated lifestyle app
9.50am Building a sustainable digital brand by strategic integration of creative design with brand strategy
10.30am Morning networking break

Big Data & Predictive Analytics

10.50am Redefining digital marketing strategies through customer journey analytics and sentiment analysis
11.30am Hyper-personalisation: Using AI and predictive intelligence to deliver the right message to customers at the right time
12.10pm Speed networking
12.20pm Networking lunch

Content & Influencer Marketing

1.20pm  Esports Influencers: Tapping into the ideal marketing channel to connect with millennials
2.00pm  Leveraging digital brand engagement strategies to create engaging marketing content
2.40pm Win over the Gen-Zs: Tapping into social sentiment in social media marketing campaigns
3.20pm Afternoon networking break

Brand Safety

4.10pm Panel Discussion: Winning advertisers’ trust by leveraging brand and platform safety
5.20pm Closing remarks
5.30pm End of conference

Featured Speakers

Ravi Shankar

Ravi Shankar

Global Head of Digital Marketing


Evan Tanotogono

Evan Tanotogono

Head of Digital Channel

 Asuransi Jiwa Sequis Life

Noah Tratt

Noah Tratt

Global Senior VP, Regional Brands

Expedia Group, USA

Fahroni Arifin

Fahroni Arifin

SVP, Head of Brand Management & Strategy

Indosat Ooredoo

Alberts Hendrajaya

Alberts Hendrajaya

Head of Digital

 Johnson & Johnson

Sreekanth Chetlur

Sreekanth Chetlur

Head of E-commerce & Omni Channel

 Matahari Department Store

Guy Kellaway

Guy Kellaway

Head of Consumer Communication & Marketing Services


Hassan Karim

Hassan Karim

President Director

Zurich Insurance

Rohini Behl

Rohini Behl

Marketing Director

Fonterra Brands

Mariska Goesman

Mariska Goesman

Head of Media, Digital & Consumer Activation

HM Sampoerna

Sponsors & Partners

For sponsorship opportunities, please contact:

Chua Soon Tzer

Regional Commercial Director, SEA
Tel: +65 6423 0329
Email: soontzerc@marketing-interactive.com

Event Venue

InterContinental Jakarta Pondok Indah


Jalan Metro Pondok Indah KAV. IV, RT.1/RW.16, TA, Kec. Kby. Lama, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12310, Indonesia