Welcome to

Digital Marketing Asia 2019

Gaining competitive edge through ai-powered data driven marketing strategies


22 – 23 October 2019


InterContinental Jakarta Pondok Indah



SEE YOU IN 2020!














About the conference

In Indonesia, the rapid expansion of digital media and the growing clout of social media have disrupted the digital marketing landscape in unexpected ways. This metamorphosis presents exciting new opportunities for brands to supercharge their marketing strategies. Today, customer interactions come at a premium. Brands are constantly innovating towards wowing customers with hyper-personalised content or starting a real conversation with them, to stay ahead of the curve.

Returning for a fourth year, Digital Marketing Asia is the premier event bringing together some of the greatest minds, savvy brands, renowned publishers, innovative technology enablers and leading practitioners. They will explore the exciting world of data-driven marketing through a series of exclusive case study presentations with interactive, thought-provoking discussions alongside unrivaled networking opportunities.

This conference, brought to you by Marketing Interactive, will have you walking away with groundbreaking ideas, latest insights and new methodologies to elevate your digital marketing efforts to the next level!

Benefits of Attending

By attending Digital Marketing Asia, you get to:

  • Learn the latest in brand amplification, customer loyalty, social media and more in a single event
  • Get introduced to a multitude of new ideas and innovative digital marketing concepts
  • Connect with and hear from an incredible community of digital marketing experts
  • Discover what your peers are doing, not doing, contemplating and committing to
  • Gain insight into what your customers will be clamoring for next year – and how you can deliver now

Agenda Overview

8.00am Registration
8.45am Welcome and opening remarks
9.00am Opening Keynote: The Speed of Culture
9.40am Smarter with data: Consumer insights at the heart of data-driven marketing
10.20am Morning networking break
Immersive Digital Advertising
10.50am Leveraging on the latest advances to create a strong digital video marketing strategy
11.30am Boosting augmented reality experience with real-time 3D facial recognition
12.10pm Speed networking
12.35pm Networking lunch
AI Chatbots & Voicebots
1.35pm Apps vs Chatbots: Determining the final frontier of virtual digital assistants
2.15pm Gearing towards transactional AI chatbots to monetise sales and marketing opportunities
2.55pm VoiceBots: Revolutionising digital ordering with AI-powered voice assistants
3.30pm Afternoon networking break
Cashless Payments
4.00pm Omni-channel payments: Connecting online and offline to unlock greater user experience across touchpoints
Digital Talent
4.35pm Panel Discussion:Optimising your digital talent for marketing success
5.05pm Closing remarks
5.10pm End of day 1
8.00am Registration
8.45am Welcome and opening remarks

Evolution of CMO’s Role

9.00am From “Systems of Record” to “Engagement”: The digitally transformed customer journey

Creative Brand Marketing Strategies

9.40am Building a sustainable digital brand by strategic integration of creative design with brand strategy
10.20am Morning networking break

Big Data & Predictive Analytics

10.50am Redefining digital marketing strategies through customer journey analytics and sentiment analysis
11.30am Going beyond social media: Revolutionising decision making process by harnessing the voice of the all-powerful consumers
12.00pm Speed networking
12.15pm Networking lunch
1.15pm Driving business performance through integrating CX and marketing strategy

Content & Influencer Marketing

1.45pm Esports Influencers: Tapping into the ideal marketing channel to connect with millennials
2.25pm Leveraging digital brand engagement strategies to create engaging marketing content
3.05pm Win over the Gen-Zs: Tapping into social sentiment in social media marketing campaigns
3.45pm Afternoon networking break

Brand Safety

4.15pm Panel Discussion:Winning advertisers’ trust by leveraging brand and platform safety
4.55pm Closing remarks
5.00pm End of conference

Featured Speakers

Ravi Shankar

Ravi Shankar

Global Head of Digital Marketing


Evan Tanotogono

Evan Tanotogono

Head of Digital Channel

 Asuransi Jiwa Sequis Life

Fahroni Arifin

Fahroni Arifin

SVP, Head of Brand Management & Strategy

Indosat Ooredoo

Alberts Hendrajaya

Alberts Hendrajaya

Head of Digital

 Johnson & Johnson

Sreekanth Chetlur

Sreekanth Chetlur

Head of E-commerce & Omni Channel

 Matahari Department Store

Guy Kellaway

Guy Kellaway

Head of Consumer Communication & Marketing Services


Hassan Karim

Hassan Karim

President Director

Zurich Insurance

Rohini Behl

Rohini Behl

Marketing Director

Fonterra Brands

Mariska Goesman

Mariska Goesman

Head of Media, Digital & Consumer Activation

HM Sampoerna





For sponsorship opportunities, please contact:

Chua Soon Tzer

Regional Commercial Director, SEA
Tel: +65 6423 0329
Email: soontzerc@marketing-interactive.com

Event Venue

InterContinental Jakarta Pondok Indah


Jalan Metro Pondok Indah KAV. IV, RT.1/RW.16, TA, Kec. Kby. Lama, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12310, Indonesia