Welcome to

Digital Marketing Asia 2019

Managing the transition to a digital future

When

8 – 9 October 2019

Where

Shangri-La Hotel, Singapore

Social

#DigitalMarketingAsia

Days to event

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

25

INSIGHTFUL SESSIONS

30+

EXPERT SPEAKERS

200+

DELEGATES

About the conference

Back for another year, MARKETING’s Digital Marketing Asia conference will take place on 8 & 9 October in Singapore. This conference is designed for digital marketers, senior management, and marketing leaders to come together to discuss challenges and the evolving digital landscape, to explore how the industry will evolve in the future, as well as share insights on emerging trends, technologies and successful strategies.

Digital is now an enabler of innovation and disruption. As digital marketing becomes more and more vital in any marketing plan, and channels, tools and strategies continue to evolve, this year’s conference will hear from experienced practitioners and thought-leaders on how they are managing complex digital transitions and reimaging new ways for their marketing to become more customer focused, agile and interactive.

Alongside invaluable networking opportunities, the 2019 conference will offer interactive and engaging sessions, focused breakouts, lively debates and in-depth case studies.

Benefits of Attending

By attending Digital Marketing Asia, you get to:

  • Gain insights into successful digital marketing strategies, data management techniques, innovative technologies and more
  • Be inspired and stay ahead of the curve with emerging trends and tried and tested solutions
  • Deep dive into knowledge sessions at our two breakout streams
  • Network and have the opportunity to collaborate with industry leaders

Agenda Overview

Agenda - Day 1
8.00am Registration
8.55am Welcome and opening remarks
Digital Transformation Leadership
9.00am Fireside chat: Delving into the opportunities and challenges for marketers in Singapore’s new digital economy
9.35am Keynote: Directing the transition to a digital organisation: Coca-Cola’s transformation journey
10.10am Morning networking break
10.30am Panel discussion: Marketers driving change: How digital is transforming the marketing function
Digital Transformation Strategies
11.20am Case study: Navigating digital transformation in an evolving and disrupted media landscape
11.55am Digital transformation: Are you forgetting something?
12.30pm Networking lunch
1.30pm Case study: Boosting esports awareness with AirAsia Allstars
2.05pm Open to opportunities: Insights into China’s digital marketing landscape
2.40pm Addressing transparency: How managing brand safety, data & the supply path can help maximise return on investment
3.15pm Afternoon networking break
Preparing for the Changing Landscape
3.35pm From data disillusionment to success: Discover a killer strategy for marketing analytics in 2019
4.10pm Panel discussion: Is there room for responsible marketing in this ‘dog eat dog’ world?
4.55pm Closing remarks
5.00pm End of day 1

 

Agenda - Day 2
8.00am Registration
8.55am Welcome and opening remarks
Transformative Disruption
9.00am Keynote fireside chat: Emerging brands: Using digital technologies to create new communities and disrupt the status quo
9.35am Reshaping data: Unlocking the impact of new privacy legislation on data-driven marketing
10.10am Morning networking break
10.30am From verification to value: Discovering the new standard of digital marketing performance
11.05am Case study: Building an agile ecommerce strategy to resonate with diverse audiences and improve conversion rates
AI, Data and Tech Innovation (i)
11.40am CRM in 2020: Uncovering how it will look and what trends are driving change
12.15pm Networking lunch
  Market Segmentation & Targeting Marketing Innovation
1.20pm Breaking down the data silos: Learning how to enable a unified customer experience Discovering the benefits, tips & tricks to transforming social media influencer marketing with AI
1.55pm Applying global in-app programmatic best practices in Southeast Asia Gaining valuable consumer insights through AI-powered social media listening
AI, Data and Tech Innovation (ii)
2.30pm Developing a holistic approach to SEO
3.05pm Afternoon networking break
3.25pm Case study: Winning and sustaining growth as a digital business
4.00pm Panel discussion: Creating value from AI: Using automation to improve marketing performance
4.45pm Closing remarks
4.50pm End of conference

 

Featured Speakers

Amit Das Gupta

Amit Das Gupta

VP Brand & E-Commerce SEA

adidas

Allan Phang

Allan Phang

Head of Esports

AirAsia

Jessie Yu

Jessie Yu

Senior Product Lead

Alibaba Cloud

Maneesh Sah

Maneesh Sah

Head of Marketing and Communications, Asia

Aon

Jakob Lunøe

Jakob Lunøe

Chief Commercial Officer

APSIS International AB

Harish Kundargi

Harish Kundargi

ASEAN Marketing and Digital IT Head

The Coca-Cola Company

Cameron Richards

Cameron Richards

CEO

CPR Vision

Stephen Dale

Stephen Dale

General Manager, APAC

Digimind

Harish Ganesh

Harish Ganesh

Business Director, APAC

DoubleVerify

Ryan Chioh, PBM

Ryan Chioh, PBM

Managing Director

FarEastFlora.com

See Pei San

See Pei San

General Manager

FarEastFlora.com

Laura Kantor

Laura Kantor

Head of Marketing and Sustainability

foodpanda

Kestrel Lee

Kestrel Lee

Executive Creative Director

Freeman

Venaig Solinhac

Venaig Solinhac

Head of Marketing and Digital – Asia

GlaxoSmithKline (GSK)

Reynold D’Silva

Reynold D’Silva

Senior Vice President

Go-Jek

Lynn Huang Freeman

Lynn Huang Freeman

Senior Director of Marketing

Honeywell Asia Pacific

Howie Lau

Howie Lau

Chief Industry Development Officer, Industry Development Group

Infocomm Media Development Authority (IMDA)

Rishi Bedi

Rishi Bedi

VP - Enterprise and Agency Business, SEA, Japan and Korea

InMobi

Vasuta Agarwal

Vasuta Agarwal

VP & MD, Asia Pacific

InMobi

Evangeline Leong

Evangeline Leong

Founder & CEO

Kobe Global Technologies 

Alfred Tan

Alfred Tan

Assistant PR & Marketing Manager

LG Household & Health Care

Parminder Singh

Parminder Singh

Chief Commercial Officer & Chief Digital Officer

Mediacorp

Stephen Tracy

Stephen Tracy

COO

Milieu

Benjamin Mah

Benjamin Mah

Director, Digital Transformation and Innovation

Oracle, CAPAC Services Unlimited Company (Singapore)

Nicolas Bargas

Nicolas Bargas

ASEAN Omni-Channel Lead, Emerging Markets

Pfizer

Steve Tan

Steve Tan

Partner and Deputy Head

Rajah & Tann Singapore LLP

Azhar Azib

Azhar Azib

Founder and Principal

rawonionDecisions

Stella Chew

Stella Chew

Founder

Sarbin Zeiner Consulting

Delynn Ho

Delynn Ho

General Manager, APAC

Smaato

SzeKi Sim

SzeKi Sim

Head, Community & Brand

SGInnovate

Anthony Lim

Anthony Lim

Director, ASEAN Chapter

Centre for Strategic Cyberspace & International Studies

Ian Hocking

Ian Hocking

Vice President of Digital

South China Morning Post

Reza Purnama Putra

Reza Purnama Putra

SEO Lead

Tokopedia

Caecilia Chu

Caecilia Chu

Co-Founder and CEO

YouTrip

Kim Stengert

Kim Stengert

Chief, Strategic Communication and External Relations

WWF-Singapore

Here are our 2019 expert speakers. Do check back regularly for new updates on our latest speaker profiles.

To enquire about speaking opportunities or suggest topics for the 2019 agenda, please contact Raymond Tan on raymondt@marketing-interactive.com or +65 9673 9029

Sponsors & Partners

For sponsorship opportunities, please contact:

Chua Soon Tzer
Regional Commercial Director, SEA
Tel: +65 6423 0329
Email: soontzerc@marketing-interactive.com

Event Venue

Shangri-La Hotel Singapore

22 Orange Grove Rd, Singapore 258350