Welcome to

Digital Marketing Asia 2019

Managing the transition to a digital future

When

8 – 9 October 2019

Where

Shangri-La Hotel, Singapore

Social

#DigitalMarketingAsia

Early-bird savings ending in

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

25

INSIGHTFUL SESSIONS

30+

EXPERT SPEAKERS

200+

DELEGATES

About the conference

Back for another year, MARKETING’s Digital Marketing Asia conference will take place on 8 & 9 October in Singapore. This conference is designed for digital marketers, senior management, and marketing leaders to come together to discuss challenges and the evolving digital landscape, to explore how the industry will evolve in the future, as well as share insights on emerging trends, technologies and successful strategies.

Digital is now an enabler of innovation and disruption. As digital marketing becomes more and more vital in any marketing plan, and channels, tools and strategies continue to evolve, this year’s conference will hear from experienced practitioners and thought-leaders on how they are managing complex digital transitions and reimaging new ways for their marketing to become more customer focused, agile and interactive.

Alongside invaluable networking opportunities, the 2019 conference will offer interactive and engaging sessions, focused breakouts, lively debates and in-depth case studies.

Benefits of Attending

By attending Digital Marketing Asia, you get to:

  • Gain insights into successful digital marketing strategies, data management techniques, innovative technologies and more
  • Be inspired and stay ahead of the curve with emerging trends and tried and tested solutions
  • Deep dive into knowledge sessions at our two breakout streams
  • Network and have the opportunity to collaborate with industry leaders

Agenda Overview

Agenda - Day 1
8.00am Registration
9.00am Welcome and opening remarks
Digital Transformation Leadership
9.10am Fireside chat: Opportunities and challenges for marketers in Singapore’s new digital economy
9.50am Keynote: The evolving role of the CMO: Directing the transition to a thriving digital business
10.20am Morning networking break
10.40am Panel discussion: The evolving role of the CMO: Directing the transition to a thriving digital business
Digital Transformation Strategies
11.20am Case study: Reinventing banking to go digital: Overcoming legacy challenges to ensure successful transformation
11.55am Open to opportunities: Insights into China’s digital marketing landscape
12.30pm Networking lunch
1.30pm Case study: E-sports marketing: Tapping into the region’s burgeoning digital gaming market
2.05pm Utilising the performance marketing playbook to inform your business strategy
2.40pm Case study: Building an agile e-commerce strategy to resonate with diverse audiences and improve conversion rates
3.15pm Afternoon networking break
Preparing for the Changing Landscape
3.35pm Discovering the benefits and pitfalls of voice as the future of search: Preparing for effective optimisation
4.10pm

Panel discussion: Navigating responsible marketing to ensure positive impact on business performance

4.55pm Closing remarks
5.00pm End of day 1

 

Agenda - Day 2
8.00am Registration
9.00am Welcome and opening remarks
Digital Transformation Strategies
9.05am Keynote fireside chat: Emerging brands: Using digital technologies to create new communities and disrupt the status quo
9.45am Reshaping data: Unlocking the impact of new privacy legislation on data-driven marketing
10.15am Morning networking break
10.35am Bringing AI into the picture: Monetising video as the next transformative trend
11.15am Addressing brand safety: Leveraging transparency and platform security to maximise client revenues
Data Talent
11.55am Optimising talent: Expanding your data and analytics capabilities for improved marketing success
12.30pm Networking lunch
Market Segmentation and Targeting Marketing Innovation
1.30pm Know your data, know your customer: Utilising data to improve performance Using automation to overcome omni-channel marketing challenges
2.00pm Discovering the new integrated role of CRM in data-driven marketing The next frontier: Leveraging mobile to enable frictionless marketing
2.30pm Achieving transparency: How to improve your programmatic buying Utilising digital innovations to improve B2B marketing
3.00pm Afternoon networking break
3.20pm Unifying personalisation and video to increase relevant targeting and engagement From analysis to insights and action: Using interactive data visualisation to improve ROI
AI, Data and Tech Innovation
3.50pm Case study: Using smart data to shape strategies and drive real growth
4.25pm Panel discussion: Creating value from AI: Successfully managing automation to improve marketing performance
4.55pm Closing remarks
5.00pm End of conference

 

Featured Speakers

Amit Das Gupta

Amit Das Gupta

VP Brand & E-Commerce SEA

adidas

Maneesh Sah

Maneesh Sah

Head of Marketing and Communications, Asia

Aon

Ben Tan

Ben Tan

Country CEO

COURTS Singapore

Ryan Chioh, PBM

Ryan Chioh, PBM

Managing Director

FarEastFlora.com

Venaig Solinhac

Venaig Solinhac

Head of Marketing and Digital – Asia

GlaxoSmithKline (GSK)

Howie Lau

Howie Lau

Chief Industry Development Officer, Industry Development Group

Infocomm Media Development Authority (IMDA)

Steve Tan

Steve Tan

Partner and Deputy Head

Rajah & Tann Singapore LLP

SzeKi Sim

SzeKi Sim

Head of Brand

SGInnovate

Angela Williams

Angela Williams

Head of Marketing & Communications, Asia, co.lab and Fintech Partnerships

Westpac Institutional Bank

Caecilia Chu

Caecilia Chu

Co-Founder and CEO

YouTrip

Here are our 2019 expert speakers. Do check back regularly for new updates on our latest speaker profiles.

To enquire about speaking opportunities or suggest topics for the 2019 agenda, please contact Raymond Tan on raymondt@marketing-interactive.com or +65 9673 9029

SPEAKERS FROM 2018

Alexandra Vogler

Alexandra Vogler

Associate director - P&G beauty

Procter & Gamble

Lindsay Barrett

Lindsay Barrett

Global head of content strategy

Mead Johnson Nutrition (RB Health)

Yang Minn

Yang Minn

Senior marketing director – Asia

Lagardère Sports

Anindya Dasgupta

Anindya Dasgupta

Global chief marketing officer

Fonterra

Lorenzo Peracchione

Lorenzo Peracchione

Regional director of mobile commerce (SEA)

Sephora Digital SEA

Anna-Karin Birnik

Anna-Karin Birnik

Head, brand development, group brand and marketing

Standard Chartered Bank

Andy Dubickas

Andy Dubickas

VP, global solutions consulting

Visual IQ, a Nielsen Company

Dominic Koh

Dominic Koh

VP, consumer marketing, APAC

Mastercard

Cedric Dias

Cedric Dias

Head - digital, social media & product marketing

OCBC Bank

Szeki Sim

Szeki Sim

Head - brand

SGInnovate

Cameron Richards

Cameron Richards

CEO

CPR Vision

Vishal Gupta

Vishal Gupta

VP, digital transformation - Southeast Asia & Australasia

Unilever

Sponsors & Partners

For sponsorship opportunities, please contact:

Chua Soon Tzer
Regional Commercial Director, SEA
Tel: +65 6423 0329
Email: soontzerc@marketing-interactive.com

Event Venue

Shangri-La Hotel Singapore

22 Orange Grove Rd, Singapore 258350