Edith Wong

Speaker Profile

Chief Marketing Officer

Invest Hong Kong

Edith Wong is the Chief Marketing Officer at Invest Hong Kong (InvestHK), a government department tasked to attract, facilitate and retain foreign direct investment into Hong Kong. The department works with companies of all sizes, from start-ups and SMEs to multinationals, and supports them at every stage – from the planning and setting up to promotion and expansion.

She joined InvestHK in 2005 and took up the CMO position in 2015. Her division oversees content marketing, events, public relations, social media, market intelligence and strategic research.

Her teams work closely with 31 offices in key markets worldwide to reach out to potential investors and to strengthen and promote Hong Kong’s status as Asia’s premier business location. Recent campaigns launched and spearheaded by InvestHK include the StartmeupHK Festival and Hong Kong Fintech Week.

Before joining InvestHK, she worked with Airport Authority Hong Kong and the Hong Kong Productivity Council.