Speaker Profile
Derek Goh
Insights Director
Kadence International
Derek Goh has been a research professional for more than 13 years, starting out in the world of Design Research, and eventually honed his expertise in Market Research through countless projects for various clients that cover the spectrum of brands and product types. From automobiles and banks to medical and personal electronics, he has always been able to uncover the human truths that motivate consumer preferences and their willingness to engage with brands. He has been with Kadence for more than 2 years, and counts HSBC, Singapore Tourism Board and Samsung as some of his clients
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