Smita Kumar

Content and Search Lead – Asia

3M

A content marketing evangelist with progressive experience, Smita currently leads Content and Search Strategy in the Regional Digital Transformation Team at 3M Asia. As a passionate storyteller she thrives in her current role to drive digital transformation and bring to life, less often told stories of B2B businesses across the region with equal creativity as well-established consumer brands like Scotch-Brite™ or Post-it®.

With past experiences in content, ecommerce and search analytics consulting, she leads the cause of driving data driven content development that helps build and sustain an organic audience base for 3M. Leading creative campaign program management for diverse businesses with a team of writers and creative designers, her role entails driving continual process improvement. Creative at heart and analytical in practice, she believes in building customer experiences that connect and drive revenue.