EXCLUSIVELY FOR REGISTERED ATTENDEES – CLICK HERE TO VIEW NEW AGENDA ADD-ONS
Winning the race for digital innovation
When
19 OCTOBER – 18 NOVEMBER 2021
Time
9AM-4.30PM (GMT+8 / SGT)
Where
Virtual – Online
Social
#DigitalMarketingAsia
Asia’s Premier Gathering of the Most Influential CMOs and Marketing Executives
Attendees
Speakers
Case Studies
Themed Weeks
Theme 1: Digital Transformation & Customer Experience (10-12 November 2020)
Presented By Aiken Digital
Theme 2: Data Science & Marketing Analytics (17-19 November 2020)
Theme 3: Mobile & E-commerce Marketing (24-26 November 2020)
Presented By Celtra
A note from the MARKETING-INTERACTIVE Team
Our DMA 2020 was in virtual format, and it was a proven success with enriching learning and quality networking among the digital marketing community. Back for more, with bigger, better and improved learning experience, Digital Marketing Asia 2021 will take you by the storm with our bite-sized learning modules in the form of forum discussions, podcast series and interactive conference sessions spread across three weeks and available on-demand. You are presented with a variety of modes of learning that will suit your preference and at your convenience. We hope to be your chosen knowledge platform for new thinking and building connections so that marketers like you are continuously informed, challenged and inspired.
What’s new in 2020?
We plan to keep you engaged from the start!
Discover ground-breaking strategies as we take you on a spectacular virtual experience in the form of:
Pre-Conference Marketing Odyssey
FORUM: Connected Learning
What good is a conference without some networking? We heard your concerns and brought you something better. Early bird registrants will get exclusive access to our forum! Network and connect with peers across APAC to share some of your ideas, earn useful insights and receive something a little special from us! Register before 30th September 2020 to reap this reward.
PODCAST SERIES: Marketing Connected
Always on the go? We’ve got you covered. With 10 different podcasts available, you’ll be spoilt for choice. Hear exclusive interviews with market experts as they present their raw experiences and insights on the digital marketing landscape and what you can expect beyond 2020.
MICRO-WORKSHOPS: Digital Lab Series
Gain access for up to 7 micro-workshops in October! A 30-minute learning session jam packed with practical knowledge and actionable insights you would need to succeed in today’s constantly evolving marketing landscape.
Digital Marketing Asia 2020
Theme 1: Digital Transformation & Customer Experience
10 – 12 November
Presented By 
Theme 2: Data Science & Marketing Analytics
17 – 19 November
Theme 3: Mobile & E-commerce Marketing
24 – 26 November
Presented By
This can be done effectively only if organisations are collecting the right data and using it in the right way, with or without the help of technological innovations that would, in turn, boost their new marketing channels like Mobile & E-commerce Marketing. Therefore, to cover the breadth of learning unearthed in this unprecedented economic year, we have broken down DMA 2020 into three weeks of structured sharing.
Benefits of Attending
Strategic advice and insights
Proven case studies and powerful panels
Thought leadership
Technology solutions
Peer community
Is your marketing team ready to compete in the marketing battleground?
While companies cut marketing budgets to survive as COVID-19 and economic changes decimate revenue, CMOs must quickly adapt to the new marketing reality by re-evaluating their digital campaigns’ effectiveness and transforming their marketing strategies to drive business growth.
Join the conversation with our panel of experts through a series of virtual sessions covering the most pressing challenges faced by marketers today such as:
Data overload
The proliferation of data has posed a huge challenge for brands to effectively collate, analyse and convert data into insights for business decision making.
Low technology adoption rate
The resistance to change is one of the biggest roadblocks to organisation-wide digital transformation, which leads to a low technology adoption rate. However, as the recent pandemic hit the global economy, digital transformation can no longer be postponed.
Meeting customer expectations
Customers are more circumspect of brand premiums and promises, relying instead on aspects such as brand value, convenience, reviews and feedback.
Recovery marketing
The recent crisis has caused severe disruptions to the global economy, impacting businesses across sectors. Even though crisis management is crucial for brands to survive, it is also important to plan for the road to recovery in the post-crisis world.
Surviving the onslaught of e-commerce
Consumers are accustomed to making purchases at the comfort of their own homes with a touch of a finger in recent years. While the transition to an E-commerce operation may be problematic, to thrive in an increasingly saturated digital platform poses an even greater challenge.
Navigating consumers' shifts to mobile
Mobile marketing has been a huge trend in recent years. As the pandemic has caused an increase in mobile usage, brands are struggling to create a seamless mobile-friendly strategy. One size doesn’t fit all. What may work on your digital marketing, may not on mobile.
If these challenges resonate with your brand, take the lead over other organisations and overcome these challenges at Digital Marketing Asia 2020.
Powerful Case Studies From
Meet Your Industry Experts
DMA 2020 Speakers
Our full line-up of expert speakers for 2020 will be announced soon – check back for regular updates!
Tony Peters
Senior Solutions Consultant
Acquia, Asia
Tom Simpson
Senior Vice President, APAC
AdColony
Simon Dale
Managing Director
Adobe, SEA
Joseph Chua
Chief Commercial Officer
Aiken Digital
Kester Poh
Co-founder and CEO
AiChat
Andreas M. Vogiatzakis
Executive Director
AMVPLUS ADVISORY, Malaysia
Luiz Barros
Global Marketing VP, Data & Media
Anheuser-Busch Inbev, US
Itamar Benedy
Co-Founder & CEO
Anzu.io
Matthew Gain
SVP, Head of Audible
Amazon, APAC
Abhinav Gupta
Head of Channels – Data Analytics & Machine Learning
Amazon Web Services, ASEAN
Mohammad Manzur Rahman
Director, Marketing, Customer Experience & Innovation
Axiata Group, Malaysia
Bayu Sakti
SVP Head of Digital and Online Marketing
Bank Danamon Indonesia
Bim Gutierrez
Region Head of Digital & E-Commerce
Bayer, ASEAN
Sylvia Xie
Director, Global Digital, Analytics & Insights
Benefit Cosmetics (LVMH), US
Paul Soegianto
Chief Strategy Officer
Bluebird Group, Indonesia
Kevin Kan
Chief Experience Officer
Break Out Consulting Asia
Rias Attar
VP Program Management, Transformation & Continuous Improvement
Caesars Entertainment Corporation, US
Flora Hu
Head of eCommerce Asia
Carlsberg Group, Hong Kong
Manisha Seewal
Group Chief Marketing Officer
Carro, Singapore
Raushida Vasaiwala
General Manager
Celtra, APAC
Ryan Den Rooijen
Group Head of Data & Analytics
Chalhoub Group, UAE
Rinkesh Shah
Associate Director, Digital Marketing
Cipla, India
Surjit Swain
Head of Analytics
Coca-Cola, Asean
Mehdi Shili
Global Digital Transformation Operations Director, Professional Beauty
Coty Inc., Switzerland
Raffaele Masi
Global head of eCommerce B2B, Professional Beauty
Coty, Switzerland
Jeremiah Su
Director of Communications
CVP Group, Singapore
Anil Gautam
Managing Director
DHL eCommerce, Malaysia
Devanath Naddan
Business Development Director
Digimind
Linda Hassan
Group Chief Marketing Officer
Domino’s Pizza, Malaysia & Singapore
Jayne Peressini
Senior Director, Mobile Marketing and Growth
EA, Australia
Shaily V
Head of Data & Marketing Analytics
Emaar, UAE
Burcu Turel
Marketing Director, Head of Campaigns & Demand Generation
Ericsson, SEA, Oceania & India
Ji Ching Tang
Head of Transformation
Eu Yan Sang Group, Singapore
Manoj Wadhwa
Associate Director of Cybersecurity
EY, Singapore
Dr. Natawat Saigosoom PMP
SVP Data Science & Analytics
Frasers Property Limited, Thailand
Ramesh Ravishankar
Senior Vice President, Digital Marketing
Freshworks Inc, India
Bastiaan de Clercq
Head of Digital & Media
Frieslandcampina, Malaysia
Susie Wong
Chief Digital & Marketing Officer
Fuji Xerox, Singapore
Asha Johnson
Global CIO Data Analytics
GE Healthcare, India
Spencer Ng
Marketing Analytics Lead
GfK, Singapore
Reico Ng
Head of Data, Digital Marketing
Gojek, Singapore
Sara Sjöberg
Head of Personalisation & Loyalty
H&M Group, Sweden
Soyeon Kim
Director of Marketing
Huawei Mobile Services, APAC
Andrew Yeoh
Head of Marketing & Innovation – Shopping Centre
IKEA, SEA
Basia Borysewicz
Marketing Director
Intel, JAPAC
Madhav Malhotra
Senior Vice President & Head of Customer Services
Jio, India
Mohit Kapoor
VP Advertising and Innovation
Jio, India
Donatas Grabliauskas
Marketing Director
Johnson & Johnson, Japan
Juliana Chu
Director of Digital and analytics
Kimberly-Clarks, APAC
Wendy McEwan
Head of Marketing
Knight Frank, Singapore
Anson Bailey
Head of Technology, Media & Telecoms, Hong Kong, Head of Consumer & Retail, ASPAC
KPMG
Aswaina Seroja
Chief Consumer Officer
L’Oreal, Indonesia
Ziad Kaddoura
Managing Director
LUSH Cosmetics, MENA
Shady Ramadan
Head of Product - Carrefour eCommerce
Majid Al Futtaim, UAE
Bart Buiring
Chief Sales & Marketing Officer APAC
Marriott International, APAC
Emily Dowling
Marketing Director
Mars Pet Nutrition, Australia
Bikash Pathak
Head of Online Merchandising & Content
Matahari Department Store Tbk, Indonesia
Raymond Siva
Chief Marketing Officer
Malaysia Digital Economy Corporation (MDEC), Malaysia
Vikram Karthick
GM – Digital & Operations
Mahindra Group, India
Toh Dasheng
Head, Commercial Planning & Solutions
Mediacorp
Kaveri Khullar
VP Regional Consumer Marketing
Mastercard, APAC
Neha Chohan
Director of Digital Marketing & eCommerce
MoneyGram International Inc, APAC, EMEA
Adrian Toy
Director
Neon Leaders, Hong Kong
Alexander Tan
VP of Product Innovation & Partnerships
NETS, Singapore
Ranganathan Somanathan
Former Chief Executive Officer
Omnicom Media Group, Singapore
Tarun Minocha
Director of Digital Engagement and Analytics
Optum (A UnitedHealth Group Company), India
Shane Capron
Global Marketing Director
PayPal, Singapore
Mohamed Abo El Fotouh
Digital Transformation & Marketing Capability Director
PepsiCo, AMESA
Aun Zaidi
Consumer Marketing Director
Philips, Asia
Radit Mahindro
Digital Marketing Director
Potato Head Group, Indonesia
Bahrun Afriansyah
Global Category Director Beverage and Confectionery
PT. Mayora Indah TBK, Indonesia
Amalia Sarah Santi
Chief Marketing Officer
PT Paragon Technology and Innovation, Indonesia
Rishab Mukherjee
Brand Director, SK-II
P&G, Singapore
Marc Palomeque
General Manager eCommerce
RB, US
Rahul Chowdhury
Director, Marketing - Digital and Performance
RB, US
Liviu Nedef
Chief Marketing Officer
RedDoorz, Singapore
Dr Nicco Tan
Vice President Marketing
Resorts World Genting, Malaysia
Maital Rasmussen
Global Head of Marketing of Diagnostics Information Solutions
Roche, US
Roberto Cumaraswamy
Digital Marketing Consultant
Roberto Cumaraswamy, Malaysia
Sir Martin Sorrell
Founder and Executive Chairman
S4 Capital, Founder of WPP
Abhishek Grover
Regional Digital Marketing Head
Samsung, SEA
Wayne Wong
VP of Sales
Selling Simplified Group, APAC
Anthony Hymes
Head of Digital Media
Shiseido Group, EMEA
Leroy Chua
Regional Director, Digital Marketing
Shiseido Group, APAC
Alexandra Retif-Gaillard
Vice President Digital Marketing
Signify, Switzerland
Edward Tay
Chief Executive Officer
Sistema Capital Asia, Singapore
Meagan Suckling
Director of Global Brand Partnerships
Shutterstock
Jayan Dy
VP Digital, Head of eCommerce
SM Retail, Philippines
Joan Cheong
Director, Digital Wealth Management
Standard Chartered, Singapore
Sachin Tonk
Director Data, Advanced Analytics and Privacy
Standard Chartered, Singapore
Haymans Fung
Chief Marketing and Digital Officer
Sun Life, Hong Kong
Jenni Barnett
Executive Director of Digital
Telstra, Australia
Tom Treanor
Vice President of Global Marketing
Treasure Data
Mint Kaewmanorom
Head of Marketing Analytics and Campaign Operations
True Digital Corporation, Thailand
Joanne Heggie
Head of Marketing
Trip.com, Oceania
Jane Lim
VP, Global Markets
Tripadvisor
Aliya Ahmed
Head of Digital Transformation and Communication
United Bank Limited, Pakistan
Greg Fournier
SVP Client Partnerships
Unruly, APMEA
Puneet Kaur
Head of Data Science Loyalty
Visa, Singapore
Kestrel Lee
Executive Creative Director & Digital Strategist
Ben Wightman
Former Head of Data & Analytics
Wunderman Thompson, Singapore
Rezwana Manjur
Regional Editor
MARKETING-INTERACTIVE
Janice Tan
Senior Journalist
MARKETING-INTERACTIVE
Past Attendees
Here’s a list of some of the great brands who joined us in 2019
Title Sponsors
Vibranium Sponsors
Platinum Sponsors
Diamond Sponsor
Knowledge Sponsor
Exhibitors
Association Partner
Post-Production Partner
Thank you to all our Digital Marketing Asia past sponsors & partners!
Engage with >250,000 Decision Makers & Influencers in Asia
1,000,000+
Digital Campaign Impressions
500,000+
Digital Campaign Reach
100,000+
Email Campaign Recipients
200,000
eNews Subscribers
182,000
Facebook Followers
47,500
Twitter Followers
176,000+
Digital Marketing Asia Website Pageviews (2019)
709,000+
MARKETING-INTERACTIVE Website Average Pageviews Per Month (2020)
10 reasons why you should be our partner
Brand recognition
Bring your brand to life by building solid and sustainable brand awareness. Through our bespoke networking pool, you’ll be given access to only the best of the best in the industry with our impressive reach of over 250,000 decision makers and influencers in Asia. Grow your brand love with people that matter: (include the icons for the following)
- 1,000,000+ digital campaign impressions
- 500,000+ digital campaign reach
- 100,000+ email campaign recipients
Brand positioning
Build momentum with our attendees by leveraging features of the virtual exhibition booths with direct interaction with the booth attendees through live chat function and expand your network with a collection of virtual business cards to further engage attendees beyond the conference.
Product Showcase
Show our audience what you’re made of with your suite of leading products and services that can empower marketers and business leaders to drive business transformation and high-level performance.
Lead Generation
Prospect Engagement
Direct Engagement
Access Asia’s Top Brands
Gain Insights – Tap The Collective Mind
Photo Gallery: DMA 2019
DMA Related Articles From MARKETING-INTERACTIVE
Stay ahead of news and insights about the people and companies who are movers and shakers of Digital Marketing in Asia.
Click on the link to read the articles.