EXCLUSIVELY FOR REGISTERED ATTENDEES – CLICK HERE TO VIEW NEW AGENDA ADD-ONS
Powering a world-class strategy through the convergence of marketing, data and technology
When
10-26 November 2020
Time
9am – 1.30pm (gmt+8 / Sgt)
Where
Virtual – Online
Social
#DigitalMarketingAsia
Attendees
Speakers
Case Studies
Themed Weeks
Theme 1: Digital Transformation & Customer Experience (10-12 November 2020)
Presented By Aiken Digital
Theme 2: Data Science & Marketing Analytics (17-19 November 2020)
Theme 3: Mobile & E-commerce Marketing (24-26 November 2020)
Presented By Celtra
A note from the MARKETING-INTERACTIVE Team
While they are no substitute for physical events – which we will bring back when the time is right – we are passionate about being your knowledge platform of choice, and hope that you’ll continue to support our efforts to provide a forum for new thinking, connections, and opportunities to ensure innovation, change and progress within the marketing industry continues to thrive in these uncertain times.
What’s new in 2020?
We plan to keep you engaged from the start!
Discover ground-breaking strategies as we take you on a spectacular virtual experience in the form of:
Pre-Conference Marketing Odyssey
FORUM: Connected Learning
What good is a conference without some networking? We heard your concerns and brought you something better. Early bird registrants will get exclusive access to our forum! Network and connect with peers across APAC to share some of your ideas, earn useful insights and receive something a little special from us! Register before 30th September 2020 to reap this reward.
PODCAST SERIES: Marketing Connected
Always on the go? We’ve got you covered. With 10 different podcasts available, you’ll be spoilt for choice. Hear exclusive interviews with market experts as they present their raw experiences and insights on the digital marketing landscape and what you can expect beyond 2020.
MICRO-WORKSHOPS: Digital Lab Series
Gain access for up to 6 micro-workshops in October! A 30-minute learning session jam packed with practical knowledge and actionable insights you would need to succeed in today’s constantly evolving marketing landscape.
Digital Marketing Asia 2020
Theme 1: Digital Transformation & Customer Experience
10 – 12 November
Presented By 
Theme 2: Data Science & Marketing Analytics
17 – 19 November
Theme 3: Mobile & E-commerce Marketing
24 – 26 November
Presented By
This can be done effectively only if organisations are collecting the right data and using it in the right way, with or without the help of technological innovations that would, in turn, boost their new marketing channels like Mobile & E-commerce Marketing. Therefore, to cover the breadth of learning unearthed in this unprecedented economic year, we have broken down DMA 2020 into three weeks of structured sharing.
Benefits of Attending
Strategic advice and insights
Proven case studies and powerful panels
Thought leadership
Technology solutions
Peer community
Is your marketing team ready to compete in the marketing battleground?
While companies cut marketing budgets to survive as COVID-19 and economic changes decimate revenue, CMOs must quickly adapt to the new marketing reality by re-evaluating their digital campaigns’ effectiveness and transforming their marketing strategies to drive business growth.
Join the conversation with our panel of experts through a series of virtual sessions covering the most pressing challenges faced by marketers today such as:
Data overload
The proliferation of data has posed a huge challenge for brands to effectively collate, analyse and convert data into insights for business decision making.
Low technology adoption rate
The resistance to change is one of the biggest roadblocks to organisation-wide digital transformation, which leads to a low technology adoption rate. However, as the recent pandemic hit the global economy, digital transformation can no longer be postponed.
Meeting customer expectations
Customers are more circumspect of brand premiums and promises, relying instead on aspects such as brand value, convenience, reviews and feedback.
Recovery marketing
The recent crisis has caused severe disruptions to the global economy, impacting businesses across sectors. Even though crisis management is crucial for brands to survive, it is also important to plan for the road to recovery in the post-crisis world.
Surviving the onslaught of e-commerce
Consumers are accustomed to making purchases at the comfort of their own homes with a touch of a finger in recent years. While the transition to an E-commerce operation may be problematic, to thrive in an increasingly saturated digital platform poses an even greater challenge.
Navigating consumers' shifts to mobile
Mobile marketing has been a huge trend in recent years. As the pandemic has caused an increase in mobile usage, brands are struggling to create a seamless mobile-friendly strategy. One size doesn’t fit all. What may work on your digital marketing, may not on mobile.
If these challenges resonate with your brand, take the lead over other organisations and overcome these challenges at Digital Marketing Asia 2020.
Powerful Case Studies From
Meet Your Industry Experts
DMA 2020 Speakers
Our full line-up of expert speakers for 2020 will be announced soon – check back for regular updates!
Tony Peters
Senior Solutions Consultant
ACQUIA, Asia
Simon Dale
Managing Director
Adobe, SEA
Luiz Barros
Global Marketing VP, Data & Media
Anheuser-Busch Inbev, US
Matthew Gain
SVP, Head of Audible
Amazon, APAC
Andreas M. Vogiatzakis
Executive Director
AMVPLUS ADVISORY, Malaysia
Edwin Sugianto
Chief Operating Officer & Chief Marketing Officer
Mandiri AXA Insurance, Indonesia
Mohammad Manzur Rahman
Director, Marketing, Customer Experience & Innovation
Axiata Group, Malaysia
Bayu Sakhti
SVP Head of Digital and Online Marketing
Bank Danamon, Indonesia
Bim Gutierrez
Region Head of Digital & E-Commerce
Bayer, ASEAN
Anna Ritchie
Global Digital Content Strategy & Operations Director
BIC, US
Sylvia Xie
Director, Global Digital, Analytics & Insights
Benefit Cosmetics (LVMH), United States
Paul Soegianto
Chief Strategy Officer
Bluebird Group, Indonesia
Kevin Kan
Chief Experience Officer
Break Out Consulting Asia
Rias Attar
VP Program Management, Transformation & Continuous Improvement
Caesars Entertainment Corporation, US
Flora Hu
Head of eCommerce Asia
Carlsberg Group, Hong Kong
Manisha Seewal
General Manager
Carro, Singapore
Raushida Vasaiwala
General Manager
Celtra, APAC
Ryan Den Rooijen
Group Head of Data & Analytics
Chalhoub Group, UAE
Rinkesh Shah
Associate Director, Digital Marketing
Cipla, India
Surjit Swain
Head of Analytics
Coca-Cola, Asean
Mehdi Shili
Global Digital Transformation Operations Director, Professional Beauty
Coty Inc., Switzerland
Raffaele Masi
Global head of eCommerce B2B, Professional Beauty,
Coty, Switzerland
Jeremiah Su
Director of Communications
CVP Group
Anil Gautam
Managing Director
DHL eCommerce, Malaysia
Devanath Naddan
Business Development Director
Digimind
Linda Hassan
Group Chief Marketing Officer
Domino’s Pizza, Malaysia & Singapore
Jayne Peressini
Senior Director, Mobile Marketing and Growth
EA, Australia
Shaily V
Head of Data & Marketing Analytics
Emaar, UAE
Burcu Turel
Marketing Director, Head of Campaigns & Demand Generation
Ericsson, Singapore
Ji Ching Tang
Head of Transformation
Eu Yan Sang, Singapore
Manoj Wadhwa
Associate Director of Cybersecurity
EY, Singapore
Dr. Natawat Saigosoom PMP
SVP Data Science & Analytics
Frasers Property Limited, Thailand
Bastiaan de Clercq
Head of Digital & Media
Frieslandcampina, Malaysia
Susie Wong
Chief Digital & Marketing Officer
Fuji Xerox, Singapore
Asha Johnson
Global CIO Data Analytics
GE Healthcare, India
Spencer Ng
Marketing Analytics Lead
GfK, Singapore
Reico Ng
Head of Data, Digital Marketing
Gojek, Indonesia
Sara Sjöberg
Head of Personalisation & Loyalty
H&M, Sweden
Soyeon Kim
Director of Marketing
Huawei Mobile Services, APAC
Andrew Yeoh
Head of Marketing & Innovation – Shopping Centre
IKEA, SEA
Mohit Kapoor
VP Advertising and Innovation
Jio, India
Donatas Grabliauskas
Marketing Director
Johnson & Johnson, Japan
Craig Wheeler
Group Ecommerce Director
Kanmo Group, Indonesia
Juliana Chu
Director of Digital and analytics
Kimberly-Clarks, APAC
Wendy McEwan
Head of Marketing
Knight Frank, Singapore
Anson Bailey
Head of Technology, Media & Telecoms, Hong Kong, Head of Consumer & Retail, ASPAC
KPMG
Aswaina Seroja
Chief Consumer Officer
L’Oreal, Indonesia
Ziad Kaddoura
Managing Director
LUSH Cosmetics, MENA
Shady Ramadan
Head of Product - Carrefour eCommerce
Majid Al Futtaim, UAE
Bart Buiring
Chief Sales & Marketing Officer APAC
Marriott International, APAC
Emily Dowling
Marketing Director
Mars Pet Nutrition, Australia
Bikash Pathak
Head of Online Merchandising & Content
Matahari Department Store Tbk, Indonesia
Raymond Siva
Chief Marketing Officer
Malaysia Digital Economy Corporation (MDEC), Malaysia
Saurabh Prakash
Group VP of Global Marketing
Millennium Hotels & Resorts, Singapore
Vikram Karthick
GM – Digital & Operations
Mahindra Group, India
Kaveri Khullar
VP Regional Consumer Marketing
Mastercard Asia Pacific
Neha Chohan
Director of Digital Marketing & eCommerce
MoneyGram International Inc, APAC, EMEA
Adrian Toy
Director
Neon Leaders, Hong Kong
Alexander Tan
VP of Product Innovation & Partnerships
NETS, Singapore
Ranganathan Somanathan
Chief Executive Officer
Omnicom Media Group, Singapore
Tarun Minocha
Director of Digital Engagement and Analysis
Optum (A UnitedHealth Group Company), India
Shane Capron
Global Marketing Director
PayPal, Singapore
Mohamed Abo El Fotouh
Digital Transformation & Marketing Capability Director
PepsiCo, AMESA
Aun Zaidi
Consumer Marketing Director
Philips, APAC
Alexandra Retif-Gaillard
Head of Global Digital Marketing Growth
Philips Morris International, Switzerland
Radit Mahindro
Digital Marketing Director
Potato Head Group, Indonesia
Bahrun Afriansyah
Global Category Director Beverage and Confectionery
PT. Mayora Indah TBK, Indonesia
Amalia Sarah Santi
VP of Marketing Investment and Digital Transformation
PT Paragon Technology and Innovation, Indonesia
Rishab Mukherjee
Brand Director, SK-II
P&G, Singapore
Marc Palomeque
General Manager eCommerce
RB, US
Rahul Chowdhury
Director, Marketing - Digital and Performance
RB, US
Dr Nicco Tan
Vice President Marketing
Resorts World Genting, Malaysia
Maital Rasmussen
Global Head of Marketing of Diagnostics Information Solutions
Roche, United States
Sir Martin Sorrell
Founder and Executive Chairman
S4 Capital, Founder of WPP
Abhishek Grover
Regional Digital Marketing Head
Samsung, SEA
Wayne Wong
VP of Sales
Selling Simplified Group, APAC
Anthony Hymes
Head of Digital Media
Shiseido Group, EMEA
Leroy Chua
Regional Director, Digital Marketing
Shiseido Group, APAC
Edward Tay
Chief Executive Officer
Sistema Capital Asia, Singapore
Meagan Suckling
Director of Global Brand Partnerships
Shutterstock
Jayan Dy
VP Digital, Head of eCommerce
SM Retail, Philippines
Joan Cheong
Director, Digital Wealth Management
Standard Chartered, Singapore
Sachin Tonk
Director Data, Advanced Analytics and Privacy
Standard Chartered, Singapore
Haymans Fung
Chief Digital and Marketing Officer
Sun Life, Hong Kong
Jenni Barnett
Executive Director of Digital
Telstra, Australia
Tom Treano
Vice President of Global Marketing
Treasure Data
Mint Kaewmanorom
Head of Marketing Analytics and Campaign Operations
True Digital Corporation, Thailand
Joanne Heggie
Head of Marketing
Trip.com, Oceania
Aliya Ahmed
Head of Digital Transformation and Communication
United Bank Limited, Pakistan
Puneet Kaur
Head of Data Science Loyalty
Visa, Singapore
Kestrel Lee
Executive Creative Director & Digital Strategist
Advisory member to WARC Rankings, China
Benjamin Wightman
Former Head of Data & Analytics
Wunderman Thompson, Singapore
Joe Pettigrew
SVP Commercial Strategy
YOTEL, United Kingdom
Past Attendees
Here’s a list of some of the great brands who joined us in 2019
Title Sponsors
Vibranium Sponsors
Platinum Sponsors
Diamond Sponsor
Knowledge Sponsor
Exhibitors
Post-Production Partner
Thank you to all our Digital Marketing Asia past sponsors & partners!
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DMA Related Articles From MARKETING-INTERACTIVE
Stay ahead of news and insights about the people and companies who are movers and shakers of Digital Marketing in Asia.
Click on the link to read the articles.