An omnichannel marketer’s guide to design-thinking – innovative solutions for complex problems

Marketers are often tasked to look at the next best thing, the latest trends and to foresee what consumers want, the issue is that this way of ideation translates to reliance on instincts and past experiences which could be limiting. Design thinking requires thorough understanding of problems and needs before looking at solutions, this helps eradicate misalignment between consumers and businesses when products or services are not selling as well as they should.

Ethical marketing and advertising – how the omnichannel landscape is changing brand safety and consumer behaviors

It’s no longer feasible for businesses to neglect compliance issues, especially along the lines of privacy and consent in today’s day and age, marketers are leveraging zero-party data to ensure they are given the consent and permission to perform remarketing and retargeting without compromising data concerns, but ethical marketing goes beyond just respect for privacy.

A WHOLE NEW WORLD – MAKING SENSE OF METAVERSE AND NFTS FOR MARKETERS

The Hong Kong marketing scene has been abuzz with NFT and metaverse-related executions. Along with conversations around web3, the space is one that many marketers are now trying to decode. However, with markets slowly opening up, how will the virtual world collide with the physical? We discuss all the opportunities and challenges will this new era bring for brands and marketers.

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FIRESIDE CHAT: Defining an efficient omnichannel strategy

Omnichannel has been the “go-to” strategy of marketers in this digital era of connectivity. It is the goal that everyone is aiming for but few know how to achieve it. Having to develop an omnichannel strategy is a process that can be made easier through connectivity and efficient planning. Join us, as we chart the roadmap and identify the highs and pitfalls of preparing for your omnichannel strategy.

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THE CONVERSATIONALIST MARKETER – MESSAGING BOT MARKETING

Chatbots are now commonplace, but consumers are not always drawn to conversations with a bot; most continue to prefer human interaction, which comes at greater costs to businesses. It is vital to design a chatbot that is consumer-centric covering omnichannel touch points. What are the pull factors that marketers shall create? Is it gamification or is it a seamless integration with CRM?

Overcoming the chain – why supply chain matters to marketers

Supply chain has typically been relegated to operations and logistics function, but with e-commerce now at the forefront of consumer experiences and journeys, aligning marketing goals with stock capacity, real-time inventory stock-check, creating real-time urgency, are things that marketers cannot neglect. Being well attuned to your business’ delivery capabilities is what sets apart great marketers from the rest.

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At their best – nurturing loyalty in your omnichannel strategy

Consumers expect brands to empathise with their purpose and needs and not merely selling them an offering, this is increasingly the case amongst highly competitive products and services in which this could be the differentiating factor in whether your business becomes the choice pick for your customers. In fact, consumers would even prefer to pay a premium for a brand that works in their favour when it comes down to wellbeing and purpose.

Utilising PropTech to redefine real estate marketing

The real estate industry is no exception when it comes to business sectors being impacted by digital disruption. In comparison to other industries such as eCommerce, Fintech, Healthtech, real estate has seen a late adoption of digitalization. However, we have witnessed incredible advancement in the past few years. Proptech include big data, AI, machine learning, VR, AR, the internet of things (IoT) and blockchain are growing quickly to enhance the house-purchasing experience and boosting the operational efficiency for real estate agents and society.  

Signs of the Digital Times – Omnichannel Journey of a traditional company

For companies that come with history and legacy, it may take a long journey to go from traditional to innovative. The marketing department understands that having an omnichannel strategy is essential for its aspiration of growth and market relevance, especially in a challenging environment. How does one go about educating and motivating the rest of the company to move in the right direction? Join us as we partake on a sharing that charts a traditional group’s omnichannel road map – looking at the challenges and opportunities, and what lies ahead.

The marketer’s almanac 2023 – trendsetting for the year ahead

A succinct look at what’s to come and to stay well ahead of the curve, we look at what’ve been the major driving forces and shifts that have changed marketing and the marketing profession, how do marketers stay on top of their game in the year(s) to come.

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