A full day of action-packed content

Conference Agenda

9:00am – 4:30pm
19 October, 2022

9:00 am to 9:05 am

Opening address

9:05AM TO 9:45AM

An omnichannel marketer’s guide to design-thinking – innovative solutions for complex problems

Marketers are often tasked to look at the next best thing, the latest trends and to foresee what consumers want, the issue is that this way of ideation translates to reliance on instincts and past experiences which could be limiting. Design thinking requires thorough understanding of problems and needs before looking at solutions, this helps eradicate misalignment between consumers and businesses when products or services are not selling as well as they should.

SPEAKER:
Matthew Lam

Matthew Lam

Head of Brand and Marketing

Decathlon Hong Kong

9:50AM TO 10:20AM

Ethical marketing and advertising – how the omnichannel landscape is changing brand safety and consumer behaviors

It’s no longer feasible for businesses to neglect compliance issues, especially along the lines of privacy and consent in today’s day and age, marketers are leveraging zero-party data to ensure they are given the consent and permission to perform remarketing and retargeting without compromising data concerns, but ethical marketing goes beyond just respect for privacy.

SPEAKER:
Karen Ho

Karen Ho

Head of Corporate and Community Sustainability

WWF Hong Kong
10:25AM TO 10:55AM

A WHOLE NEW WORLD – MAKING SENSE OF METAVERSE AND NFTS FOR MARKETERS

The Hong Kong marketing scene has been abuzz with NFT and metaverse-related executions. Along with conversations around web3, the space is one that many marketers are now trying to decode. However, with markets slowly opening up, how will the virtual world collide with the physical? We discuss all the opportunities and challenges will this new era bring for brands and marketers.

MODERATOR:
Cecilia Chan

Cecilia Chan

Director, Marketing, Asia Valuation & Advisory Services

Colliers

PANELLISTS:

David Leung

David Leung

Head of Branding, Research and Development

Hong Kong Maxim’s Group
Anson Leung

Anson Leung

Business Director

Pontac

Anson Shum

Anson Shum

Vice President, Marketing

SAUVEREIGN

10:55 am to 11:10 am

Networking Break

11:10 AM TO 11:40 AM

From Win-Win Partnerships To Purposeful Business

Researches reveal that purpose-driven companies are more likely to be profitable. Consumers no longer expect brands to drive sales with general price-cut strategies today – expectations have soared for corporations to play a leadership role in making changes to the society. How should companies establish win-win partnership at the same time bringing benefits to the society, and become the choice of consumers?

SPEAKER:
June Lam

June Lam

Co-Owner, CEO

HOME+
11:45 AM TO 12:15 PM

THE CONVERSATIONALIST MARKETER – MESSAGING BOT MARKETING

Chatbots are now commonplace, but consumers are not always drawn to conversations with a bot; most continue to prefer human interaction, which comes at greater costs to businesses. It is vital to design a chatbot that is consumer-centric covering omnichannel touch points. What are the pull factors that marketers shall create? Is it gamification or is it a seamless integration with CRM?

SPEAKER:
Jeffrey Hau

Jeffrey Hau

Co-Founder & Director

PRIZM
12:20 PM TO 12:50 PM

Overcoming the chain – why supply chain matters to marketers

Supply chain has typically been relegated to operations and logistics function, but with e-commerce now at the forefront of consumer experiences and journeys, aligning marketing goals with stock capacity, real-time inventory stock-check, creating real-time urgency, are things that marketers cannot neglect. Being well attuned to your business’ delivery capabilities is what sets apart great marketers from the rest.

MODERATOR:
Chelsea Perino

Chelsea Perino

Managing Director, Global Marketing & Communications

The Executive Centre

PANELLISTS:

Fai Leung

Fai Leung

Associate Director, Omni Channel Business Integration

Chow Sang Sang Jewellery Company Limited

Suki Cheung

Suki Cheung

Director – Global Commerce & Corporate Communications, ESG & Sustainability

CN Logistics

12:50 pm to 2:00 pm

Lunch

2:00 PM to 2:30 PM

At their best – nurturing loyalty in your omnichannel strategy

Consumers expect brands to empathise with their purpose and needs and not merely selling them an offering, this is increasingly the case amongst highly competitive products and services in which this could be the differentiating factor in whether your business becomes the choice pick for your customers. In fact, consumers would even prefer to pay a premium for a brand that works in their favour when it comes down to wellbeing and purpose.

SPEAKER:
Michel Wong

Michel Wong

Head of Consumer Communications, Asia

Deliveroo
2:35 PM to 3:05 PM

The programmatic prodigy – a future-proof digital advertising strategy

Deep dive into programmatic shifts and the meteoric rise of DOOH. Ad technology has changed significantly with newer, more-efficient ways of campaign management, measurement, and better integration across the advertising ecosystem, now pushing forth post-cookie solutions. It’s time marketers understand the implications of contextual advertising and targeting to better serve their campaigns where it counts.

3:05 pm to 3:20 pm

Networking Break

3:25 PM TO 3:55 PM

Redefining search – SEO marketing beyond the keyboard and cookies

Keywords continue to keep marketers (especially content marketers) up at night as they continue to look at possible search terms and phrases that will land their business proper clients and customers in the digital world. With newer technologies and more AI-enabled assistants, search is not limited to just one engine or platform, newer forms of search are taking shape such as visual search and voice search which are areas ripe with opportunity.

SPEAKER:
Philip Chau

Philip Chau

Vice President – Marketing

Regal Hotels Internal

3:55 PM to 4:30 PM

The marketer’s almanac 2023 – trendsetting for the year ahead

A succinct look at what’s to come and to stay well ahead of the curve, we look at what’ve been the major driving forces and shifts that have changed marketing and the marketing profession, how do marketers stay on top of their game in the year(s) to come.

MODERATOR:
Kevin Tsang

Kevin Tsang

Vice President, Head of Distribution & Marketing

Blue

PANELLISTS:

Margaret Mok

Margaret Mok

Head of Product & Segment Marketing, Consumer Banking Group and Wealth Management

DBS Hong Kong

Tamara Grindrod

Tamara Grindrod

General Manager, North Asia

Hasbro
Ivy Wong

Ivy Wong

Head of Marketing

Shell Hong Kong Ltd
4:30 pm

End of Omnichannel Marketing Asia