Matthew Lam

Head of Brand and Marketing

Decathlon Hong Kong

Matthew is a business-minded and integrated marketing professional with a broad consumer marketing background. Well-versed in brand and passionate about audience and revenue growth. His industry’s focus and interest lies at the intersection of consumer, tech and retail. Past experience includes a range of marketing, innovation, business development, and e-commerce roles across fashion & lifestyle retail, startups and sports industries.

He loves building something from nothing and getting the right people to pay attention to. For him, marketing isn’t just about tools and technology or the latest growth hack – it’s also about creativity, storytelling, and understanding people. The rest follows.