Speaker's Profile

Axiata_Fernie Jasmine

Melanie Man

Global Head of Customer Retention and Marketing Promotions

YesStyle.com

Graduated from London Business School (Masters in Management) and HKUST Business School (Masters in Information Systems Management)
Focusing on customer growth strategies in eCommerce & Retail across London, Shanghai and Hong Kong (e.g. YesStyle.com, DFS Limited, Tesco, CR Vanguard)
12yrs experience leveraging CRM systems, Big Data and Personalisation technology to improve customer experience & loyalty

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