Speaker's Profile

Axiata_Fernie Jasmine

Renee Sin

Senior Director, eCommerce

UCP International

Renee leads the Direct-to-Consumer division for the globally renowned home décor & faux botanical conglomerate – UCP International, to spearhead their digital transformation and startup their eCommerce and consumer ecosystem. Renee is a strategic “intrapreneur”, known for her strong track record of turning brand and marketing strategies into sustainable business growth.
Prior to joining the UCP International, Renee has accumulated over 15 years of digital marketing, consumer experience, brand marketing and eCommerce with leading international brands including Columbia Sportswear, Marks & Spencer, Kiehl’s Since 1851 and ALDO.

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