A full day of action-packed content
9:00 am to 9:05 am
Omnichannel is the rule not the exception
Consumers, whether B2B or B2C are actively informing themselves both online and offline and use multiple channels over the course of their decision-making journey. The choice of channel boils down to efficiency, timing, and practicality and the key is seamless interaction and engagement throughout.
Multichannel mistakes that hamper your omnichannel efforts
The pandemic has cemented digitalisation but where organisations see their investment not realising are mistakes stemming from a multichannel mindset rather than an omnichannel one with a focus on tech and channels rather than the drivers of customer value and experience.
Guide to the omnichannel galaxy
From superior cross-channel transactional experiences online to tailored, targeted and relevant engagement on scale and finally an ecosystem integrated with customers’ needs and lifestyles; there is no formula but there’s definitely a pathway
10:55 am to 11:10 AM
Beautiful minds - wonders of customers insights and data
A close-look at tools, platforms and strategies that collect, assess and process insights and data to read how your customers makes decisions throughout your marketing plan.
Customer dearest - acing your personalisation and relevance game
Mixed into your omnichannel strategy must be one system that works your content and engagement pieces into something that your customers pay attention to, want more of, and ultimately trust you enough to convert. In short, how do you turn your data and insights to something that speaks in human language to your customers.
The marketer's plight - do we really need another platform/channel?
A piling technology stack will eventually exhaust economy of scale no matter how well-intentioned adopting new platforms for job-streamlining could be, choosing the right solutions to automate marketing requires much forethought in integrability.
12:50 pm to 2:00 pm
Can you hear me in the back?
We’ve considered integrability and tackling internally issues that may arise with managing multiple channels and platforms and syncing them in your omnichannel ecosystem, now we tackle the external factors; how do you balance automation with unique experiences for each and every customer.
Like a wonderful first date, every time!
After pulling in customers with your data and platforms in place, getting them to buy, to return in the future, and to advocate is next. Deep dive into ways to fine-tune your omnichannel strategy by looking CRM and CX, especially your aftersales plan.
3:05 pm to 3:20 pm
If they like it they will put a ring on it
Developing and nurturing a relationship with your customers, ensuring the seamless experience they expect with every encounter and satisfying them to the extent they incorporate your brand or organisation into their lifestyle would be the cherry on top.
An extraordinary omnichannel journey
Now is the time to put everything together and look at the most important omnichannel decisions to get right so as to position your company heads and shoulders above your competition.
End of Omnichannel Marketing Asia