Wendy Alison Yung

Head of Production and Content

MARKETING-INTERACTIVE

Wendy Alison Yung is Head of Events Production & Content at Lighthouse Independent Media. Prior to that she acted as the Regional Head of Marketing at The Economist where she oversees marketing of their events business in APAC. She spent four years in Singapore leading content development and marketing of technology events including as tradeshows, large-scale conferences, and C-level seminars. Before working in Asia, she worked in software development and media businesses in the United States.

She is the founder of Digital Marketers Alliance in Hong Kong and Singapore and co-founder of a boutique digital agency called Kapteev8. Wendy holds a B.A. in Asian Studies from University of California, Berkeley, an MBA from University of Manchester (Manchester Business School) and is currently finishing her dissertation for her Doctorate in Business Administration with the Swiss Business School.