Agenda
Day 1, 22 April 2026
8:00 AM
Registration
8.50 AM
Welcome remarks
9:00 AM
[Opening session]
Of heritage and humanity: Why nostalgia marketing still captivates modern audiences
9:45 AM
[Case study]
AI as creative infrastructure, not a shortcut for content workflows
10:15 AM
[Panel discussion]
Answers over links: The role of AEO and GEO in 2026
10:45 AM
Morning break
11:15 AM
[Case study]
Creating high-volume B2B narratives with GenAI that drive impact
11:45 AM
[Panel discussion]
Social is the new search: Strategies for discovery-to-transaction in a zero-click world
12:15 PM
Networking lunch
1:15 PM
Brand trivia!
1:30 PM
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
[Power Hour Case Study #1]
No longer human: AI influencer frameworks for content marketing success
[Power Hour Case Study #2]
Game face on: A real-time creator’s playbook for attention, trust, and growth
[Power Hour Case Study #3]
The science behind episodic content that hookes, holds and converts
2:30 PM
[Panel discussion]
Longevity by design: Building brands that endure in the age of real-time culture
3:00 PM
Afternoon Break
3:30 PM
[Case study]
Decode to delight: Weaving predictive insights into messaging that resonates
4:00 PM
[Fireside chat]
Beyond the browser: Reviving an OG digital brand
4:30 PM
Content360 Awards
The Content360 Awards will shine a spotlight on the most outstanding content marketing, celebrating brands that excel not just in advertising but in true content excellence. Held at the same venue as the conference and judged by top marketing and advertising leaders, the awards will go beyond the applause, because we’ll break down exactly why the winning work stood out, uncovering the insights, craft and strategy that made these campaigns exceptional.
7:00 PM
Closing remarks
7:10 PM