Agenda
Day 1, 22 April 2026
8:00 AM
Registration
8.50 AM
Welcome remarks
9:00 AM
[Opening session]
Culture at scale: What does it take to build meaningful experiences in a highly digital world?
9:45 AM
[Case study]
Fortune favours the bold: Powering content creativity and scalable impact with AI
10:15 AM
[Panel discussion]
Precision, placement, payoff: Rewiring the funnel for AI-driven content outcomes
10:45 AM
Morning break
11:15 AM
[Case study]
Search, scroll, shop: Content strategies for instant discovery-to-transaction
11:45 AM
[Case study]
Stuck on you: The science behind episodic content that hooks and holds
12:15 PM
Networking lunch
1:15 PM
Brand trivia!
1:30 PM
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
[Power Hour Case Study #1]
Search rewritten: How brands win in a zero click world
[Power Hour Case Study #2]
Game face on: A real-time creator’s playbook for attention, trust, and growth
[Power Hour Case Study #3]
Beyond human: AI influencer strategies for content marketing success
2:30 PM
[Panel discussion]
Longevity by design: Building brands that endure in the age of real-time culture
3:00 PM
Afternoon Break
3:30 PM
[Case study]
Decode to delight: Crafting data-driven storytelling that sells
4:00 PM
[Fireside chat]
The great return: How bridging nostalgia and technology reactivate modern audiences
4:30 PM
Content360 Awards
The Content360 Awards will shine a spotlight on the most outstanding content marketing, celebrating brands that excel not just in advertising but in true content excellence. Held at the same venue as the conference and judged by top marketing and advertising leaders, the awards will go beyond the applause, because we’ll break down exactly why the winning work stood out, uncovering the insights, craft and strategy that made these campaigns exceptional.
7:00 PM
Closing remarks
7:10 PM