Agenda
Day 1, 22 April 2026
8:00 AM
Registration
8.50 AM
Welcome remarks
9:00 AM
[Opening session]
Connec-tea-vity reloaded: How CHAGEE scales community and culture through technology
Rezwana Manjur
Editor-in-Chief
Speaker:
Eugene Lee
APAC Chief Marketing Officer
CHAGEE
10:00 AM
[Panel discussion]
Answers over links: The role of AEO and GEO in 2026
Speakers:
Frances Koh
Head of Brand Marketing and Sustainability
RISIS
Vera Lau
Singapore Head of Marketing and Regional Communications Lead
Madhurjya (Banjo) Banerjee
Senior Global Brand Director
Unilever
10:30 AM
Morning break
11:00 AM
[Case study]
The stoke factor: Transforming shared moments into movements on social
Sangeet Singh
Head of Marketing, SEA
GoPro
11:30AM
[Panel discussion]
Social is the new search: Strategies for discovery-to-transaction in a zero-click world
A'bidah Zaid Shirbeeni
Senior Journalist
MARKETING-INTERACTIVE
Speakers:
Jaslyn Lam
Director of Marketing and Food Innovation
KFC Singapore
Piotr Jakubowski
Co-Founder
Nafas
Vanessa Tan
Chief Marketing Officer
Stryv
12:00 PM
Networking lunch
1:00 PM
Brand trivia!
1:15 PM
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
[Power Hour Case Study #1]
Beyond the cult following: Rewiring creator strategy for social-first discovery
Dulya Wijeratne
Regional Commercial Lead
Cult Creative
[Power Hour Case Study #2]
Game face on: A real-time creator’s playbook for attention and growth
Denise Teo
Founder and Managing Director
SUPERCATKEI
[Power Hour Case Study #3]
The Xiaohongshu playbook: Driving visibility, trust and conversion with Chinese-speaking audiences
Wendy Toh
Head of PRIZM SG
PRIZM SG
2:15 PM
[Panel discussion]
Longevity by design: Building brands that endure in the age of real-time culture
A'bidah Zaid Shirbeeni
Senior Journalist
MARKETING-INTERACTIVE
Speakers:
Kit Pui Lee
Director, Marketing
Esplanade ‒ Theatres on the Bay
Sharon Tan
Head of Marketing
Eu Yan Sang Singapore
Michelle Yip
Group Head, Brand, Marketing and Communications
2:45 PM
Afternoon Break
3:15 PM
[Case study]
Too close for comfort: Exploring the future of sexual wellness and redefining cultural taboos in Asia
Jeremy Ng
Head of Design
3:45 PM
[Fireside chat]
More than influence: Building closer communities through purposeful content
Rezwana Manjur
Editor-in-Chief
Rachel Lim
Co-founder
Love, Bonito
4:30 PM
Content360 Awards
The Content360 Awards will shine a spotlight on the most outstanding content marketing, celebrating brands that excel not just in advertising but in true content excellence. Held at the same venue as the conference and judged by top marketing and advertising leaders, the awards will go beyond the applause, because we’ll break down exactly why the winning work stood out, uncovering the insights, craft and strategy that made these campaigns exceptional.
7:00 PM
Closing remarks
7:10 PM