Agenda

Day 2, 25 April 2024

8:30 AM

Registration

9:00 AM

Welcome remarks

9:05 AM

[Case study]

Power of the (beauty) palette: Spearheading content marketing success with influencers and beauty associates
  • How Sephora SEA has transformed their influencer and content strategy to embrace micro influencers.
  • Strategies for implementing a successful influencer marketing program like Sephora Squad.
  • Future trends in influencer marketing and how marketers can plan to continue innovating in this space.

Speaker:

Stuart La Brooy

Stuart La Brooy

Vice President Marketing

Sephora SEA

9:35 AM

[Fireside chat]

Not your typical content: Incorporating different angles to push boundaries in content creation
  • Go beyond the tear-jerker to integrate elements such as humour and fear into your content execution to capture greater audience attention and engagement.
  • Gain insights into what makes content worthwhile and how to experiment different ways of creating new and relatable content.
  • Distinguish when humour, parody or fear cross the line into a negative sentiment and how to avoid that.

Moderator: 

Camillia Dass

Camillia Dass

Associate Deputy Editor

MARKETING-INTERACTIVE

Speaker:

Goh Wei Choon

Goh Wei Choon

Co-founder

The Woke Salaryman

10:10 AM

[Case study]
Hitting the bullseye with CTV: A deep dive into the future of content streaming
  • Discuss the benefits CTV platform can offer to showcase brands in a different way.   
  • Incorporating data analytics and algorithm from addressable TV to segment audiences for CTV advertising.  
  • Best practices in reaching highly engaged viewers with more impact and engagement. 
Daniel Kim

Daniel Kim

Vice President, Marketing

Tinder Asia

10:40 AM

Morning break

11:00 AM

[Case study]
Responsible storytelling: Balancing audience appeal, human values, and authenticity
  • Explore threefold responsibility: to audiences, story-subjects and production craft.
  • How budgets should not just consider production values, but human values as well.
  • Highlight the importance of telling stories with authenticity, humility and compassion.
Jeremy Heng

Jeremy Heng

Head

Our Better World, Singapore International Foundation

11:30 AM

[Panel discussion]

Unleashing the power of collaboration: Uniting brands for marketing excellence
  • Uncover new audiences by tapping into pop culture to create new growth.
  • Grow brand exposure by leveraging on existing consumer fan base.
  • Increase integration of marketing efforts across departments and sub-brands.

Moderator:

Annette Male

Annette Male

Consultant

Panellists:
Chris Chiu

Chris Chiu

Head of Brand, Creative and IP Development

Mandai X

Yannick Ott

Yannick Ott

Marketing Director

Porsche Asia Pacific

Mira Bharin

Mira Bharin

Chief Marketing Officer

Trust Bank Singapore

12:00 PM

[Case study]

Beyond the buzz: Crafting meaningful narratives in the age of AI and the metaverse
  • Uncover how authentic narratives resonate across diverse themes, enriching audience engagement.
  • Explore the integration of advanced technologies to amplify stories that matter.
  • Get inspired by real-world campaigns that blend innovation with profound storytelling
Jeffrey Chow

Jeffrey Chow

Chief Growth Officer

C EYE Group

12:30 PM

Networking lunch

1:30 PM

Day one quiz recap! 

1:45 PM

[Case study]

Mastering the pulse: Riding the latest waves in content marketing
  • How to leverage trendjacking as a content marketing strategy to drive consumer engagement.
  • Keeping up with changing trends and how to leverage it towards relevancy in the market.
  • Understand the trendjacking pitfalls and considerations of consumer behaviour and preferences.
Brenda Maderazo

Brenda Maderazo

Deputy Director, Marketing Healthy Lifestyle

Health Promotion Board

2.15 PM

[Fireside chat]

Listen up! What content marketers can learn from podcasters
  • Deep dive into key trends shaping long-form content production and how to leverage this into brand marketing strategies.
  • Actionable takeaways to thrive in a sea of mass-produced long-form content with unique and meaningful conversations.
  • Unlock the key secrets to creating engaging podcasts to grow a loyal consumer base.

Moderator:

Neal Moore

Neal Moore

Consultant

Panellists:
Haresh Tilani

Haresh Tilani

Content Creator, Podcaster, Comedian and Co-Creator

Ministry of Funny, the Yah Lah BUT Podcast

Lisa Ortner-Ghouze

Lisa Ortner-Ghouze

Global Head of Marketing, Financial Markets

Standard Chartered

2:45 PM

[Case study]
Bringing content to life: Championing meaningful experiences in the arts
  • Explore content strategies amplifying the National Arts Council’s 5-year plan and its objectives.
  • Dive into 4 case studies with insights on leveraging the power of the arts as an engaging content strategy tool.
  • Glean ideas on integrating the arts into marketing campaigns.
Lynette Pang

Lynette Pang

Deputy CEO

National Arts Council

3:15 PM

Afternoon tea break

3:35 PM

CONTENT CHAMPIONS UNVEILED!

Rezwana Manjur

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE
Soren Beaulieu

Soren Beaulieu

Regional Content and Strategy Director

MARKETING-INTERACTIVE

3:50 PM

[Panel discussion]

Engage, impact, influence: Traverse the ever-changing influencer marketing landscape
  • Assess how micro and nano influencers are fostering greater engagement through genuine connections.
  • Deep dive into the conversation of deinfluencing, dad-fluencing and geopolitical conflicts.
  • Address the challenges content creators face with today’s proliferation of platforms.

Moderator:

Rezwana Manjur

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE
Speakers:
Adrian Ang AKA sgagxiaoming

Adrian Ang AKA sgagxiaoming

Co-founder and Content Creator

SGAG

Preeti Nair aka preetipls

Preeti Nair aka preetipls

Influencer

4:20 PM

Closing remarks

4:30 PM

End of conference