Not your typical content: Incorporating different angles to push boundaries in content creation
- Go beyond the tear-jerker to integrate elements such as humour and fear into your content execution to capture greater audience attention and engagement.
- Gain insights into what makes content worthwhile and how to experiment different ways of creating new and relatable content.
- Distinguish when humour, parody or fear cross the line into a negative sentiment and how to avoid that.
Hitting the bullseye with CTV: A deep dive into the future of content streaming
- Discuss the benefits CTV platform can offer to showcase brands in a different way.
- Incorporating data analytics and algorithm from addressable TV to segment audiences for CTV advertising.
- Best practices in reaching highly engaged viewers with more impact and engagement.
Creating shopper magic: Synergise in-store and digital engagement
- Create and streamline shopper experience from in-store and digital, and vice versa.
- Align objectives and metrics of shopper experience to evolve interactive marketing.
- Amplify brand memorability with tactful strategies to elevate shopper experience both in-store and in the digital realm.
Listen up! What content marketers can learn from podcasters
- Deep dive into key trends shaping long-form content production and how to leverage this into brand marketing strategies.
- Actionable takeaways to thrive in a sea of mass-produced long-form content with unique and meaningful conversations.
- Unlock the key secrets to creating engaging podcasts to grow a loyal consumer base.
Unleashing the power of collaboration: Uniting brands for marketing excellence
- Uncover new audiences by tapping into pop culture to create new growth.
- Grow brand exposure by leveraging on existing consumer fan base.
- Increase integration of marketing efforts across departments and sub-brands.
Content to cash: Crafting strategies that resonate and drive revenue growth
- Designing a robust content blueprint that guides audiences from engagement to transaction.
- Going beyond metrics by prioritising content ROI and aligning KPIs with the same scrutiny given to ad spend.
- Elevating content by embedding direct shopping experiences within the story.
Day one quiz recap!
Mastering the pulse: Riding the latest waves in content marketing
- How to leverage livestreaming as a content marketing strategy to drive sales.
- Keeping up with changing trends and how to leverage it towards relevancy in the market.
- Understand the livestreaming pitfalls and considerations of consumer behaviour and preferences.
Creating evergreen content for an evergreen Earth: Cultivate ethical practices for real and genuine impact
- Create an ecosystem of ethical practices with genuineness, transparency and authenticity.
- Shifting away from the marketing gimmick and producing real, measurable impact from content marketing.
- Implement packaging as a strategy to story tell sustainability practices effectively.
Does size really matter? Micro and nano influencers as rising stars in the new era of influencers
- Understand how micro and nano influencers are fostering greater engagement through genuine connections.
- Tap into hyper-targeted communities by leveraging on micro and nano influencers audience.
- Assess the full impact micro and nano influencers can bring to the table cost-wise with high ROI.
Deinfluencing shaping the new trend
- Assess value in navigating the pitfalls of influencer marketing with the decrease in trust and authenticity of influencers.
- Rediscover the differentiation and effectiveness that big influencers can bring in today’s new era.
- Key tactics to weed out genuine and legitimate influencers to reinforce brand growth.
TOP 20 CONTENT CHAMPIONS UNVEILED!