Registration

Welcome remarks

[Opening session]

Culture is not a content calendar, so how can brands earn their place in it?

[Case study]

Seen enough? Why audio storytelling could be your next creative advantage

Morning break

[Panel discussion]

Unearthing B2B content pipelines and strategies that go beyond noise to convert

Power Hour

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.

Networking lunch

[Fireside chat]

How niche creators are shaping culture, community, and commerce

[Case study]

From live entertainment to brand reinvention: Lessons in creating experiences people want to be part of

Can brands turn the 2026 sports marketing boom into lasting momentum in 2027?

Afternoon break

[Panel discussion]

When mainstream meets safety: How public sector campaigns are rewiring community engagement

[Content360 15th edition special]

Generational perspectives

For this milestone edition of Content360, we’re looking at marketing through three perspectives, each 15 years apart. Across a series of candid conversations, a 15-year-old consumer, a 30-year-old marketer, and a 45-year-old marketing leader will share what makes brands worth paying attention to, what keeps them engaged, and what they hope to see more of. Think of it as a generational reality check on how marketing is changing, and where it should go next.

Closing remarks and end of day two conference