Agenda
Day 2, 25 April 2024
8:30 AM
Registration
8:55 AM
Welcome remarks
9:05 AM
[Case study]
Power of the (beauty) palette: Spearheading content marketing success with influencers and beauty associates
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How Sephora SEA has transformed their influencer and content strategy to embrace micro influencers.
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Strategies for implementing a successful influencer marketing program like Sephora Squad.
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Future trends in influencer marketing and how marketers can plan to continue innovating in this space.
Speaker:
Stuart La Brooy
Vice President Marketing
Sephora SEA
9:35 AM
[Fireside chat]
Not your typical content: Incorporating different angles to push boundaries in content creation
- Go beyond the tear-jerker to integrate elements such as humour and fear into your content execution to capture greater audience attention and engagement.
- Gain insights into what makes content worthwhile and how to experiment different ways of creating new and relatable content.
- Distinguish when humour, parody or fear cross the line into a negative sentiment and how to avoid that.
Moderator:
Camillia Dass
Associate Deputy Editor
MARKETING-INTERACTIVE
Speaker:
Goh Wei Choon
Co-founder
10:10 AM
Putting the conversation first: Personalising content marketing where it matters most
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Ride on virality without pushing the audience towards a skewed conversation.
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Sculpt content for different target audiences to increase relevance and impact.
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Discern when to prioritise creativity and consumer needs over business objectives.
Daniel Kim
Vice President, Marketing
Tinder Asia
10:40 AM
Morning break
11:00 AM
Responsible storytelling: Balancing audience appeal, human values, and authenticity
- Explore threefold responsibility: to audiences, story-subjects and production craft.
- How budgets should not just consider production values, but human values as well.
- Highlight the importance of telling stories with authenticity, humility and compassion.
Jeremy Heng
Head
Our Better World, Singapore International Foundation
11:30 AM
[Panel discussion]
Unleashing the power of collaboration: Uniting brands for marketing excellence
- Uncover new audiences by tapping into pop culture to create new growth.
- Grow brand exposure by leveraging on existing consumer fan base.
- Increase integration of marketing efforts across departments and sub-brands.
Moderator:
Annette Male
Consultant
Chris Chiu
Head of Brand, Creative and IP Development
Mandai X
Yannick Ott
Marketing Director
Porsche Asia Pacific
Mira Bharin
Chief Marketing Officer
Trust Bank Singapore
12:00 PM
[Case study]
Beyond the buzz: Crafting meaningful narratives in the age of AI and the metaverse
- Uncover how authentic narratives resonate across diverse themes, enriching audience engagement.
- Explore the integration of advanced technologies to amplify stories that matter.
- Get inspired by real-world campaigns that blend innovation with profound storytelling
Jeffrey Chow
Chief Growth Officer
12:30 PM
Networking lunch
1:30 PM
Day one quiz recap!
1:45 PM
[Case study]
Mastering the pulse: Riding the latest waves in content marketing
- How to leverage trendjacking as a content marketing strategy to drive consumer engagement.
- Keeping up with changing trends and how to leverage it towards relevancy in the market.
- Understand the trendjacking pitfalls and considerations of consumer behaviour and preferences.
Brenda Maderazo
Deputy Director, Marketing Healthy Lifestyle
2.15 PM
[Fireside chat]
Listen up! What content marketers can learn from podcasters
- Deep dive into key trends shaping long-form content production and how to leverage this into brand marketing strategies.
- Actionable takeaways to thrive in a sea of mass-produced long-form content with unique and meaningful conversations.
- Unlock the key secrets to creating engaging podcasts to grow a loyal consumer base.
Moderator:
Neal Moore
Consultant
Haresh Tilani
Content Creator, Podcaster, Comedian and Co-Creator
Ministry of Funny, the Yah Lah BUT Podcast
Lisa Ortner-Ghouze
Global Head of Marketing, Financial Markets
Standard Chartered
2:45 PM
Bringing content to life: Championing meaningful experiences in the arts
- Explore content strategies amplifying the National Arts Council’s 5-year plan and its objectives.
- Dive into 4 case studies with insights on leveraging the power of the arts as an engaging content strategy tool.
- Glean ideas on integrating the arts into marketing campaigns.
Lynette Pang
Deputy CEO
3:15 PM
Afternoon tea break
3:35 PM
CONTENT CHAMPIONS UNVEILED!
Rezwana Manjur
Editor-in-Chief
Soren Beaulieu
Regional Content and Strategy Director
MARKETING-INTERACTIVE
4:00 PM
[Fireside chat]
Engage, impact, influence: Traverse the ever-changing influencer marketing landscape
- Assess how micro and nano influencers are fostering greater engagement through genuine connections.
- Deep dive into the conversation of deinfluencing, dad-fluencing and geopolitical conflicts.
- Address the challenges content creators face with today’s proliferation of platforms.
Moderator:
Rezwana Manjur
Editor-in-Chief
Adrian Ang AKA sgagxiaoming
Co-founder and Content Creator
SGAG
Preeti Nair aka preetipls
Influencer
4:30 PM