Agenda
Day 2, 23 April 2026
8:00 AM
Registration
8:50 AM
Welcome remarks
9:00 AM
[Opening session]
More than influence: Building closer communities through purposeful content
9:45 AM
[Case study]
Connectivity reloaded: How brands can scale community and local culture through technology
10:15 AM
[Case study]
Curating content, curating culture: Channelling storytelling and content strategies into museum marketing
10:45 AM
Morning break
11:15 AM
[Panel discussion]
Luxury, up close: Recalibrating premium desires beyond exclusivity
11:45 AM
[Case study]
Don’t break your streak! How Duolingo turns chaos into viral engagement
12:15 PM
Networking lunch
1:15 PM
Brand trivia!
1:30 PM
[Case study]
Grandstand to the Gram: Sports, fandom and loyalty that lasts
2:00 PM
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
[Power Hour Case Study #1]
Community-led brand IP: Partnerships, platforms and long-term audience value
[Power Hour Case Study #2]
Culture at scale: What does it take to build meaningful experiences in a highly digital world?
[Power Hour Case Study #3]
Decoding virality: The science behind content marketing success
3:00 PM
Break
3:30 PM
[Case study]
The stoke factor: Transforming shared moments into movements on social
4:00 PM
[Campfire conversations]
Marketing unplugged
In this no-holds barred rapid fire session, hear from our panel of experts on a range of topics impacting content marketing. From influencer marketing to crafting irresistible campaigns, we unravel what it takes for creativity to drive conversions.
4:30 PM
Closing remarks
4:40 PM