Agenda
Day 2, 25 April 2025
8:00 AM
Registration
8:50 AM
Welcome remarks
9:00 AM
[Case study]
Block by block, imagination unlocked: How The LEGO Group continues to captivate its audience
Primus Nair
Head of Creative
9:45 AM
[Fireside chat]
Reinventing rehabilitation through content: A look into Singapore Prison Services’ content strategies
Desmond Ang
Senior Assistant Director (Digital & Marketing Communications)
10:15 AM
[Fireside chat]
The inside scoop on content vs performance: A CEOs take on what’s the priority in a tough economy?
10:45 AM
Morning break
11:15 AM
[Panel discussion]
Connecting commerce and content: The balance of brand building and performance marketing
11:45 AM
[Case study]
How brands grow: Strategies for brand resilience in the ever-evolving marketing realm
Samit Mehrotra
Global Brand Director
Castrol
12:15 PM
Networking lunch
1:15 PM
Brand trivia!
1:30 PM
[Panel discussion]
No laughing matter: Why content marketers should take risks like comedians
Munah Bagharib
Influencer and Content Creator
2.00 PM
The future of content: Striking gold with mini docuseries to elevate your game
2:30 PM
Too close for comfort: Exploring the future of sexual wellness and redefining cultural taboos in Asia
3:00 PM
Afternoon break
3:30 PM
[Closing case study]
The next chapter in Chinese consumerism: How video commerce is reshaping ecommerce
4:00 PM
Content Champions
Content Champions is a segment in which we highlight brands who have made significant impact in the content marketing space through their executions. The campaigns were first shortlisted for Marketing Excellence Awards 2024 and was further evaluated by the editorial and content team to make the shortlist. During this segment we will be sharing what made these specific brands stand out.
4:20 PM
Closing remarks
4:30 PM