Agenda
Day 2, 23 April 2026
8:00 AM
Registration
8:50 AM
Welcome remarks
9:00 AM
[Opening session]
Of heritage and humanity: Why nostalgia marketing still captivates modern audiences
9:45 AM
[Fireside chat]
From heartlands to headliners: A local icon’s guide to crafting content that connects
10:15 AM
[Case study]
Curating content, curating culture: Channelling storytelling and content strategies into museum marketing
10:45 AM
Morning break
11:15 AM
[Case study]
Toast-worthy collabs: How hyper-local brand partnerships are brewing brand love
11:45 AM
[Fireside chat]
From stagecraft to strategy: The art of marketing that moves audiences
12:15 PM
Networking lunch
1:15 PM
Brand trivia!
1:30 PM
[Fireside chat]
Connectivity reloaded: How brands can scale community and local culture through technology
2:00 PM
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
[Power Hour Case Study #1]
When counterculture meets public safety: How Singapore’s anti-vape campaigns rewired youth culture
[Power Hour Case Study #2]
Dominate by dissent: Turning brand rebellion into cult following
[Power Hour Case Study #3]
Grandstand to the Gram: Winning hearts, hashtags, and long-term loyalty in the sportainment era
3:00 PM
Break
3:30 PM
[Fireside chat]
For her, by her: Building closer communities through storytelling
4:00 PM
[Campfire conversations]
Marketing unplugged
In this no-holds barred rapid fire session, hear from our panel of experts on a range of topics impacting content marketing. From influencer marketing to crafting irresistible campaigns, we unravel what it takes for creativity to drive conversions.
4:30 PM
Closing remarks
4:40 PM