Agenda
Day 2, 23 April 2026
8:00 AM
Registration
8:50 AM
Welcome remarks
9:00 AM
[Opening sesssion]
Beyond the browser: Reviving an OG digital brand
Rezwana Manjur
Editor-in-Chief
Dominic Law
CEO
9:45 AM
[Case study]
Thriving in the chaos: How Duolingo turns internet lores into brand momentum
Irene Tong
Regional Marketing Lead, SEA
Duolingo
10:15 AM
Morning break
10:45 AM
[Case study]
Curating content, curating culture: Channelling storytelling and content strategies into museum marketing
Aun Koh
Assistant Chief Executive, Marketing and Development
11:15 AM
[Panel discussion]
Luxury, up close: Recalibrating premium desires beyond exclusivity
Marc Braydon
Head of Marketing and Programming
Mandala Club
Speakers:
Amanda Hao
Head of Marketing, SEAPAC
Sheine Ebora-Sombero
Head of Marketing and Digital
Ferrari Singapore (Ital Auto)
Koo Sok Hoon
Director of Marketing
Shangri-La Singapore
11:45 AM
Networking lunch
12:45 PM
Brand trivia!
1:00 PM
[Fireside chat]
From storytelling to story-doing: A 20 year reflection on purpose and progress
Rezwana Manjur
Editor-in-Chief
Karen Ngui
Head of DBS Foundation
DBS Bank
1:45 PM
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
[Power Hour Case Study #1]
No longer human: AI influencer frameworks for content marketing success
[Power Hour Case Study #2]
Culture at scale: What does it take to build meaningful experiences in a highly digital world?
[Power Hour Case Study #3]
Decoding virality: The science behind content marketing success
2:45 PM
Break
3:15 PM
[Case study]
Anchored in belief: Community building through values-driven storytelling
Speaker:
Nafees Khundker
Group Managing Director and CEO
Muslim Pro
3:45 PM
[Case study]
Community-led brand IP: Partnerships, platforms and long-term audience value
Speaker:
Natalie Chan
Director, Branded Experiences and Partnerships, APAC
Hasbro
4:20 PM
Closing remarks
4:30 PM