Day 1, 22 September: Agentic experimentation to business impact

Day 1, 22 September: Agentic exploration to enterprise impact

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The AI conversation has shifted from capability to commercial impact. Agentic intelligence is moving beyond pilots into full-scale deployment – streamlining workflows, modernising legacy architecture, and turning fragmented data into orchestrated and profitable journeys. Learn how leading brands are activating agentic AI to orchestrate efficiency, create outsized impact, and unlock new vectors of growth.

Agenda

22 September

08:15

Registration

08:50

Welcome address

09:00

[Opening fireside]

Embracing disruption: The AirAsia story of technology, community and growth

Speaker:

Tony Fernandes

Chief Executive Officer, Capital A, Co-Founder, AirAsia

Moderator:

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

10:00

[Panel discussion]

The 95% failure gap: Where the models break – and the strategies to build resilient AI  

Panellists:

Khang Nguyen Trieu

Group Head of Digital and Technology

Banyan Group

Jaslyin Qiyu

Chief Marketing Officer and Head of Customer Experience, Singapore and Australia

Cigna Healthcare

Deirdre Chew

Director of Sales, SEA

StackAdapt

Moderator:

Mira Bharin

Moderator

10:30

Networking break

11:00

[Case study]

Is your data foundation holding your AI impact back?

Speaker:

Naohiro Yamaura

Chairman and CEO

Ayudante APAC

11:30

[Panel discussion]

Re-engineering the execution engine: Adapting legacy workflows for a multi-agent reality 

Panellists:

Andrew Hill

Digital Acceleration Strategy and Enablement Senior Director

Coca-Cola ASEAN and South Pacific Operating Unit

Alex de Leon

Group Vice President, AI Transformation and Growth

PropertyGuru Group

Inez Fun

Global Digital Director, Beauty and Wellbeing

Unilever

Moderator:

Soumik Chakraborty

Moderator

12:00

[Case study]

From automation to anticipation: How AI becomes the connection catalyst in 2026

Speaker:

Gerald Tjan

Asia Commercial Director

Braze

12:30 – 13:30

Power Hour

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today

12:30

Power Hour 1:
The evolution of agentic to adaptive advertising

Speaker:

Grant Gudgel

Chief Marketing Officer

Locala

12:50

Power Hour 2:
How Al is rewiring internal production – and why getting it right is crucial

Speaker:

Douglas Goh

Head of Creative and Director of Digital Creative

Samsonite

13:10

Power Hour 3:
Creative intelligence for real-time brands: Winning at GenAI speed

Speakers:

Vasily Popravko

Senior Director, Data SEA

Monks

Jinyoung Park

Senior Data Specialist

Monks

13:30

Networking lunch

14:30

[Case study]

The agentic edge: Turning AI ambition into real B2B growth

Speaker:

Mihir Deshpande

Senior Director, Commercial, Chemical Analysis Division, Asia Pacific and Japan

Thermo Fisher Scientific

15:00 – 16:00

Power Hour

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today. 

15:00

Power Hour 1:
Building an operating system for human signals amidst an intelligent AI martech stack

Speaker:

Shermaine Wong

Founder and Chief Executive Officer

Cult Creative

15:20

Power Hour 2:
Brand visibility in the age of AI: Influencing hearts and algorithms

Speaker:

Ann Duhneva

Principal Consultant, Digital Analytics

Kantar

15:40

Power Hour 3:
[Virtual] The machine customer era

Speaker:

Josh Blyskal

Head of AI Strategy

Profound

16:00

Networking break

16:30

[Panel discussion]

From orchestration to ownership: Redefining marketing’s role in an AI-powered enterprise

Panellists:

Jacqui Lim

Chief Commercial Officer

Mediacorp

Marcus Chew

Managing Director Group Retail Banking Marketing

UOB

Ng Kok Hwee

Chief Marketing Officer

Zespri International

Moderator:

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

17:00

[Case study]

Beyond Belief: How expectations shape experience—and how to unlearn what holds us back

Speaker:

Nir Eyal

New York Times Bestselling Author and Behavioural Designer

NirAndFar.com

17:35

Closing remarks

17:45

Cocktails and connections

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DAY 2 AGENDA

Who should sponsor?

If your organisation provides services or solutions in the following areas, you will be perfect for this theme:

eCommerce platforms
Customer relationship management (CRM) software providers  
Marketing automation and personalisation platforms  
Data integration and analytics providers  
Social media monitoring and sentiment analysis providers

Mobile commerce (mCommerce) solution providers
Customer experience (CX) and user experience (UX) solution providers  
Payment solution providers  
And many more!

Get in touch with us at partnerships@marketing-interactive.com to find out more.

REQUEST SPONSORSHIP KIT

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Tony Fernandes

Chief Executive Officer, Capital A

Co-Founder, AirAsia

Tan Sri Tony Fernandes, is a co-founder of AirAsia. He was appointed as a non-independent executive director and chief executive officer of Capital A Berhad (formerly known as AirAsia Group Berhad) on 30 March 2018.

Fernandes is one of Asia’s most recognisable entrepreneurs, best known for co-founding low-cost carrier AirAsia and democratising air travel in the region.

In December 2001, Fernandes, together with Datuk Kamarudin Meranun, Dato’ Pahamin Ab Rajab and Dato’ Abdel Aziz @ Abdul Aziz bin Abu Bakar, acquired struggling domestic airline, AirAsia, and with the help of Conor McCarthy, relaunched it as a pioneer of budget travel in Asia, building AirAsia into the world’s best low-cost carrier.

He studied in the UK and qualified as an Associate Member of the Association of Chartered Certified Accountants (ACCA) in 1991, then as a Fellow Member in 1996. He is also a member of the Institute of Chartered Accountants in England and Wales (ICAEW). An accountant by training, he began his career in Virgin Group before returning to Malaysia as Warner Music Group’s vice president for Southeast Asia before venturing into the airline business.

Fernandes has received numerous honours and awards over the course of his career. These include the Honour of the Commander of the Order of the British Empire, conferred by Her Majesty Queen Elizabeth II in 2011, and the Commander of the Legion d’Honneur, awarded by the French Government for outstanding contributions to the economy of France through the aviation industry. He also received the Panglima Setia Mahkota (PSM) award conferred by Yang Di Pertuan Agong Tuanku Mizan Zainal Abidin, which carries the title Tan Sri.

Rezwana Manjur

Editor-in-chief

MARKETING-INTERACTIVE

Rezwana Manjur has more than a decade of experience under her belt, first joining MARKETING-INTERACTIVE in 2012 as a journalist. Over the years, she has risen through the ranks in the newsroom, working across markets such as Singapore, Malaysia, Indonesia, the Philippines and Hong Kong. During her time with MARKETING-INTERACTIVE, she has interviewed several high-profile individuals, from Sir Martin Sorrell to Gary Vaynerchuk and Russell Simmons.

In her current role, she oversees the overall direction for the MARKETING-INTERACIVE brand working closely with the editorial, production and commercial teams across online, new media, print, social and events. She also oversees MARKETING-INTERACTIVE’s branded content division to ensure editorial integrity in all of the content produced, while fostering close collaboration with clients.

When she’s not writing and editing, she is also a familiar face to many of MARKETING-INTERACTIVE’s audiences, hosting the brand’s awards and conferences.

Khang Nguyen Trieu

Group Head of Digital and Technology

Banyan Group

Khang Nguyen Trieu is group head of digital and technology at Banyan Group, an independent global hospitality company with a purpose. In this role, he leads the Group’s digital and technology agenda, strengthening its hospitality management platform, advancing digital architecture, data capability and systems integration, and defining how technology and AI can create genuine positive impact for Banyan’s associates, hotel guests, local communities and the planet.

With more than 25 years in technology across Europe and Asia, Trieu’s career has been built at the intersection of large-scale transformation and responsible innovation. Beyond his role at Banyan Group, Trieu chairs the Robotics Taskforce within the Singapore Hotel Association’s Hotel Innovation Committee, champions the Singapore Tourism Board’s T-Cube innovation workgroup.

Jaslyin Qiyu

Chief Marketing Officer and Head of Customer Experience, Singapore and Australia

Cigna Healthcare

Jaslyin Qiyu is chief marketing officer and head of customer experience, Singapore and Australia for Cigna Healthcare, where she leads brand strategy and customer experience initiatives across the region.

With over 20 years of B2B and B2C brand, marketing and communications experience across diverse industries, she specialises in brand building, customer experience management, change management, MarTech and AI adoption strategy, content strategy, multi-channel performance marketing, and mobile engagement and optimisation.

Prior to joining Cigna Healthcare, Qiyu founded and led her own marketing consultancy. She has managed regional marketing teams across Asia Pacific for global MNCs including Citibank, EY, JLL, Kantar, Credit Suisse, and State Street, where she drove marketing transformation, built go-to-market strategies, and established high-performing marketing teams from the ground up.

A keen advocate for ethical and inclusive marketing, Qiyu holds a masters in management with University College Dublin and was conferred an honorary doctorate in marketing by Azteca University for her contributions to the industry. She’s also an advisory board member of the global Customer Experience (CX) Network.

Deirdre Chew

Director of Sales, SEA

StackAdapt

Deirdre Chew is director of sales, Southeast Asia at StackAdapt, where she leads regional growth across agencies, enterprise brands, and emerging markets. Based in Singapore, she brings extensive experience building commercial partnerships across APAC and works closely with advertisers to navigate the evolving programmatic landscape, with a focus on omnichannel strategy, first-party data activation, AI-powered performance, and measurable media growth.

Chew is passionate about helping brands move beyond fragmented media planning toward more connected, measurable, and customer-led growth strategies that deliver meaningful business impact.

Mira Bharin

Moderator

Mira Bharin is a senior marketing executive with 20+ years of experience building and transforming brands across FMCG, luxury beauty, destination marketing and digital banking. She has held senior executive leadership roles at Trust Bank Singapore, Sentosa Development Corporation, NTUC Enterprise, L’Oréal and P&G, with extensive regional experience across APAC.

Known for connecting brand strategy with measurable business growth, Bharin brings deep expertise in integrated marketing, brand and digital transformation and growth leadership. She combines commercial rigour with creative thinking to build brands that are distinctive, relevant and designed to deliver impact.

Naohiro Yamaura

Chairman and CEO

Ayudante APAC

Naohiro Yamaura is a professional digital marketing consultant specialising in Google Analytics 360 and Google Marketing Platform. A trailblazer in online advertising, he has trained over 1,200 professionals through Google’s Analytics IQ course and taught as lecturer at universities like Rikkyo University. With eight publications on digital marketing, Yamaura has contributed to trade magazines, online media, and numerous seminars. His expertise spans education, writing, and advancing digital marketing practices across industries.

Andrew Hill

Digital Acceleration Strategy and Enablement Senior Director

Coca-Cola ASEAN and South Pacific Operating Unit

Andrew Hill is the digital acceleration senior director for the ASEAN and South Pacific operating unit at Coca-Cola. Based in Singapore, Hill leads the team who orchestrate a consolidated view of how technology is used to build efficiencies and effectiveness into the business, the role data plays to measure performance, deliver insights and to execute their programs, design programs to build the knowledge and capability of their teams as digitisation changes the way they operate, and to execute experiments then scale key digital initiatives.

Unlocking and accelerating current opportunity and agitating to evolve partnerships to expand future value is core to Hill’s role. His background in brand, retail and creating disruptive growth business models has formed the basis for his creative approach to solving problems and bringing the right stakeholders and partners together to create fundamental change.

Alex de Leon

Group Vice President, AI Transformation and Growth

PropertyGuru Group

Alex de Leon is group vice president, AI transformation and growth at PropertyGuru Group, where he leads group-wide AI transformation alongside growth, consumer, and B2B marketing across Southeast Asia.

His current work focuses on deploying AI across the enterprise, spanning product, engineering, operations, sales, HR, and marketing. Before PropertyGuru, de Leon co-founded the Google Philippines business and held regional leadership roles at Meta and HBO.

de Leon holds an MBA from INSEAD and a BA from Boston College.

Inez Fun

Global Digital Director, Beauty and Wellbeing

Unilever

Inez Fun is global digital director, beauty and wellbeing at Unilever, where she leads the innovation, development and scaling of AI and social-first capabilities globally. With over 20 years of experience spanning brand marketing, digital transformation, commerce, media and creative strategy, she has consistently been at the forefront of marketing innovation.

Soumik Chakraborty

Moderator

Soumik Chakraborty is a seasoned digital marketing and transformation consultant bringing over 18 years of experience in marketing leadership and technological innovation. With a robust background in evolving digital marketing strategies—spanning programmatic advertising, search engine optimisation, and data-driven execution— Chakraborty has consistently guided organisations through complex digital shifts.

Currently, his work sits at the intersection of academic excellence and advanced automation, with a deep focus on the application of Agentic AI workflows. He is passionate about re-engineering traditional business operations into interconnected, multi-agent networks that eliminate bottlenecks and drive parallel execution. By bridging the gap between cutting-edge AI theory and practical corporate realities, Chakraborty empowers both established enterprises and the next generation of business leaders to adapt legacy systems for a multi-agent reality.

As an industry mentor and consultant, Chakraborty combines rigorous frameworks with extensive hands-on experience, dedicated to helping businesses navigate the intricacies of concurrent execution, real-time system coordination, and sustainable digital growth.

Gerald Tjan

Asia Commercial Director

Braze

Gerald Tjan leads Braze’s commercial business across Asia, partnering with brands to drive growth through more intelligent, data-driven customer engagement. He works closely with both high-growth startups and established enterprises to rethink how they acquire, retain, and build lasting relationships with their customers.

With deep experience in Asia’s fast-evolving digital landscape, Tjan focuses on helping companies move beyond fragmented marketing efforts toward cohesive, lifecycle-driven strategies that deliver measurable business impact. His approach combines strategic clarity with hands-on execution, ensuring that customer engagement is not just a function, but a competitive advantage.

He is a strong advocate for building human, empathetic connections in an increasingly automated world, believing that when customer engagement is done right, it should feel intuitive rather than engineered.

Outside of work, Tjan enjoys life at home with his Cavapoo, Louie, whose energy and personality provide a daily reminder not to take things too seriously.

Grant Gudgel

Chief Marketing Officer

Locala

Grant Gudgel is chief marketing officer at Locala.

His career spans AI, media, corporate strategy, and emerging business models across the adtech industry. He co-founded and exited Vidcoin, held senior roles at Teads, Kargo, and Verve, and has advised on strategy and M&A diligence for multiple ad tech transactions.

Today, Gudgel focuses on separating signal from hype in AI and agentic systems, and on how these technologies can create real value for brands, agencies, and the adtech platforms that serve them.

Douglas Goh

Head of Creative and Director of Digital Creative

Samsonite

Douglas Goh, a humble creative born in Kuala Lumpur and now based in Singapore, has an undying passion for marketing, advertising and all things creative. With over two and a half decades of experience and an extensive client portfolio, he has garnered numerous accolades across various international creative advertising and marketing effectiveness awards. In his previous agency life, Goh spearheaded creative teams at Ogilvy, Creative Juice, McCann, BBDO, Leo Burnett and TBWA.

Beyond the awards in the industry, Goh mentors aspiring talents through talks at art colleges and universities. Currently, he leads Samsonite’s creative department regionally across APAC and the Middle East elevating creative standards, production efficiencies as well as regional cohesion for Samsonite, American Tourister, TUMI and Gregory.

Vasily Popravko

Senior Director, Data SEA

Monks

Vasily Popravko is senior director of data at Monks, based in Singapore, where he leads the data and digital analytics division across Southeast Asia. He and his team specialise in architecting and implementing first-party data solutions spanning digital analytics, machine learning, personalisation, cloud automation, business intelligence, and consumer data platforms for major regional and enterprise clients.

With a PhD in Sociology, Popravko brings a unique perspective that bridges human behaviour with technical analytics. With a sharp focus on ROI and business value, Vasily’s work has been recognised in MARKETING-INTERACTIVE and ITNews Asia .

Jinyoung Park

Senior Data Specialist

Monks

Jinyoung Park is a senior data specialist at Monks, bringing over six years of cross-functional experience in product management, digital marketing, and data consulting. As a strategic advisor, she specialises in translating complex business objectives into high-impact data solutions for enterprise brands across travel and retail. She recently relocated to Singapore from South Korea, where she led a regional team at Monks and previously served as an enterprise data consultant at Concentrix, partnering with major South Korean companies to deliver advanced analytics solutions.

Mihir Deshpande

Senior Director, Commercial, Chemical Analysis Division, Asia Pacific and Japan

Thermo Fisher Scientific

Mihir Deshpande is senior director, commercial for the chemical analysis division at Thermo Fisher Scientific. He is responsible for driving commercial growth and strategic execution across Asia Pacific and Japan. In this role, he leads regional market development, customer engagement, and go-to-market strategies across diverse industries including environmental monitoring, food safety, industrial manufacturing, energy, and life sciences.

Deshpande brings over 20 years of experience across life sciences, healthcare, and analytical technologies, with leadership roles spanning Asia, the United States, and global markets. Prior to his current role, he led strategy and commercial operations for Thermo Fisher Scientific in Asia Pacific, building regional operating models that strengthened commercial execution, digital transformation, and channel partnerships across multiple countries. Deshpande has previously held leadership positions at Johnson & Johnson and Merck Sharp & Dohme.

Deshpande is passionate about building strong customer partnerships and advancing Thermo Fisher Scientific’s mission: enabling customers to make the world healthier, cleaner, and safer.

Shermaine Wong

Founder and Chief Executive Officer

Cult Creative

Shermaine Wong is the founder and CEO of Cult Creative, Southeast Asia’s leading creator marketing platform that connects brands and creators through storytelling, data, and technology.

A branding expert turned martech visionary, Wong has over a decade of experience working with global brands such as Cartier, H&M, Sulwhasoo, and Disney, and has evolved Cult Creative from a pandemic-born startup into a profitable, fast-scaling regional company serving clients across Malaysia, Singapore, Indonesia, and beyond.

Under her leadership, Cult Creative is redefining how creators and brands collaborate — building an infrastructure that blends data precision with authentic storytelling. The platform empowers creators to thrive while helping brands achieve authentic engagement at scale.

Celebrated as one of the region’s most influential award-winning agency leaders, Wong is a leading voice for women-led innovation, inclusive creativity, and the professionalisation of ASEAN’s creator economy.

Her work and leadership are rooted in one belief: creativity is ASEAN’s next economic engine — when powered by collaboration, data, and purpose.

Ann Duhneva

Principal Consultant, Digital Analytics

Kantar

Ann Duhneva is a principal consultant in digital analytics at Kantar, specialising in AI-driven consumer intelligence, digital analytics and emerging search behaviours.

Based in Singapore, she works with global brands across EMEA and APAC to understand how consumers discover, evaluate and select brands across search engines, social platforms and AI assistants. Her expertise spans AI search visibility, generative engine optimisation (GEO), digital shopper journeys and social intelligence.

Duhneva helps organisations turn complex digital data into actionable insights that improve marketing effectiveness, strengthen brand visibility and drive smarter business decisions. She is particularly passionate about understanding the growing role AI plays in shaping consumer choice and the implications this creates for modern marketers. A regular speaker at industry events and client forums, Duhneva is recognised for translating complex technological change into practical strategies that brands can act on today.

Josh Blyskal

Head of AI Strategy

Profound

Josh Blyskal leads AI strategy and research at Profound, which he joined as its second employee and a member of the founding team. He works with brands on how they appear in ChatGPT, Claude, Gemini, Google AI products and other answer engines, using large-scale research and real user prompts to see which questions include a brand, which comparisons exclude it, and whether agents can reach the product information they need. He has contributed to AEO programmes for teams at Ramp, Indeed, U.S. Bank, G2, MongoDB and Golin. Before Profound, he worked at HubSpot, where he co-founded its Marketing AI practice and built the AI Search Grader, used by more than 100,000 marketers.

Jacqui Lim

Chief Commercial Officer

Mediacorp

Jacqui is chief commercial officer at Mediacorp, Singapore’s national media network, where she leads the commercial group in driving revenue growth, strengthening client partnerships and shaping the organisation’s commercial strategy. Working closely with business units and partners, she plays a key role in developing innovative, targeted solutions that harness Mediacorp’s extensive portfolio of content, intellectual properties and platforms to create greater value for audiences and advertisers.

With more than two decades of experience in the media and advertising industry, Lim brings deep expertise in business growth, client engagement and strategic leadership. Her career spans senior leadership roles across leading global agency networks, including Havas Group, Publicis Media and Omnicom Media Group.

Prior to joining Mediacorp, Lim served as CEO of Havas Media Group and regional chief growth officer of Havas Group. Under her leadership, Havas Media Group achieved sustained industry recognition, including eight consecutive years of Media Agency of the Year accolades from 2016 to 2023, while consistently ranking as Singapore’s leading media agency by RECMA.

Marcus Chew

Managing Director Group Retail Banking Marketing

UOB

Marcus Chew has over two decades of experience building consumer brands, scaling digital platforms, and driving customer transformation across Asia.

His career spans global consumer brands, financial services, and large digital ecosystems, where he has led brand growth, customer strategy, and business transformation across diverse and fast-evolving markets. Over the course of his career, Chew has held leadership roles with organisations including Lazada, Income, Adidas, Unilever and many others. Beginning with a strong foundation in brand building and commercial leadership, he progressed into regional leadership roles across Southeast Asia and China, managing complex markets, multicultural teams, and large-scale growth initiatives.

As his career evolved, Chew expanded his focus beyond marketing to lead broader customer and growth transformation. He has built and led integrated regional teams across brand, media, creative, social, product, digital, and data, helping organisations modernise how they connect technology, customer experience, and commercial strategy to deliver sustainable business growth.

Chew is a strong advocate for breaking down organisational silos. He believes sustainable growth is achieved by aligning brand, digital platforms, customer experience, and data within a unified operating model—enabling organisations to move beyond short-term campaigns and build lasting customer relationships, stronger capabilities, and long-term competitive advantage across markets.

Ng Kok Hwee

Chief Marketing Officer

Zespri International

Ng Kok Hwee was appointed chief marketing officer in October 2025, bringing over two decades of brand marketing leadership across global FMCG and fresh produce sectors. Since joining Zespri International in 2017, she has held key roles including global general manager marketing, senior marketing director for Greater China, and global marketing director.

In her previous role, Ng played a pivotal role in shaping and executing Zespri’s brand-led growth strategy, driving deeper consumer engagement and elevating the brand’s global leadership. Prior to Zespri, Ng held senior leadership positions at Procter & Gamble and Mondelēz International, where she led global brands across diverse categories including Cadbury, Toblerone, SK-II, and Olay. She is passionate about harnessing the power of brands as a transformative force for good – unlocking value and creating meaningful impact for growers, consumers, communities, and people.

Based in Singapore, Ng holds an executive MBA (distinction) from INSEAD and a bachelor of business administration (hons) from the National University of Singapore.

Nir Eyal

New York Times Bestselling Author and Behavioural Designer

NirAndFar.com

Nir Eyal is a globally recognised authority on behaviour change and human potential. His frameworks have empowered millions to build better habits, enhance focus, and unlock greater agency in their lives and work. A former lecturer at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford, Eyal has collaborated with leaders and organisations worldwide to boost performance through behaviour design.

He is the New York Times bestselling author of the international bestsellers Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life, which have sold over one million copies in more than 30 languages. His third book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, became an instant New York Times best-seller and reveals how to identify and replace the hidden beliefs that define our limits.

As a seasoned entrepreneur and angel investor, Eyal has backed multi-billion-dollar companies, including Canva, Kahoot!, and others. In addition to blogging at NirAndFar.com, his writing has been featured in The New York Times, Harvard Business Review, The Atlantic, and Psychology Today.

Day 1, 22 September: Agentic exploration to enterprise impact

Agenda

Registration

Welcome address

Embracing disruption: The AirAsia story of technology, community and growth

Tony Fernandes

Rezwana Manjur

The 95% failure gap: Where the models break – and the strategies to build resilient AI

Khang Nguyen Trieu

Jaslyin Qiyu

Deirdre Chew

Mira Bharin

Networking break

Is your data foundation holding your AI impact back?

Naohiro Yamaura

Re-engineering the execution engine: Adapting legacy workflows for a multi-agent reality

Andrew Hill

Alex de Leon

Inez Fun

Soumik Chakraborty

From automation to anticipation: How AI becomes the connection catalyst in 2026

Gerald Tjan

Power Hour

Power Hour 1:The evolution of agentic to adaptive advertising

Grant Gudgel

Power Hour 2:How Al is rewiring internal production – and why getting it right is crucial

Douglas Goh

Power Hour 3:Creative intelligence for real-time brands: Winning at GenAI speed

Vasily Popravko

Jinyoung Park

Networking lunch

The agentic edge: Turning AI ambition into real B2B growth

Mihir Deshpande

Power Hour

Power Hour 1:Building an operating system for human signals amidst an intelligent AI martech stack

Shermaine Wong

Power Hour 2:Brand visibility in the age of AI: Influencing hearts and algorithms

Ann Duhneva

Power Hour 3:[Virtual] The machine customer era

Josh Blyskal

Networking break

From orchestration to ownership: Redefining marketing’s role in an AI-powered enterprise

Jacqui Lim

Marcus Chew

Ng Kok Hwee

Rezwana Manjur

Beyond Belief: How expectations shape experience—and how to unlearn what holds us back

Nir Eyal

Closing remarks

Cocktails and connections

Who should sponsor?

Tony Fernandes

Chief Executive Officer, Capital A

Co-Founder, AirAsia

Rezwana Manjur

Editor-in-chief

MARKETING-INTERACTIVE

Khang Nguyen Trieu

Group Head of Digital and Technology

Banyan Group

Jaslyin Qiyu

Chief Marketing Officer and Head of Customer Experience, Singapore and Australia

Cigna Healthcare

Deirdre Chew

Director of Sales, SEA

StackAdapt

Mira Bharin

Moderator

Naohiro Yamaura

Chairman and CEO

Ayudante APAC

Andrew Hill

Digital Acceleration Strategy and Enablement Senior Director

Coca-Cola ASEAN and South Pacific Operating Unit

Alex de Leon

Group Vice President, AI Transformation and Growth

PropertyGuru Group

Inez Fun

Global Digital Director, Beauty and Wellbeing

Unilever

The 95% failure gap: Where the models break – and the strategies to build resilient AI  

Re-engineering the execution engine: Adapting legacy workflows for a multi-agent reality 

Power Hour 1:
The evolution of agentic to adaptive advertising

Power Hour 2:
How Al is rewiring internal production – and why getting it right is crucial

Power Hour 3:
Creative intelligence for real-time brands: Winning at GenAI speed

Power Hour 1:
Building an operating system for human signals amidst an intelligent AI martech stack

Power Hour 2:
Brand visibility in the age of AI: Influencing hearts and algorithms

Power Hour 3:
[Virtual] The machine customer era