Day 1, 22 September: Agentic exploration to enterprise impact
The AI conversation has shifted from capability to commercial impact. Agentic intelligence is moving beyond pilots into full-scale deployment – streamlining workflows, modernising legacy architecture, and turning fragmented data into orchestrated and profitable journeys. Learn how leading brands are activating agentic AI to orchestrate efficiency, create outsized impact, and unlock new vectors of growth.
Agenda
22 September
08:15
Registration
08:50
Welcome address
09:00
[Opening]
Charting the 2027 strategic map: Moving from pilots to profitable operations
9:30
[Case study]
From experimentation to extraction: Unlocking real ROI from AI systems beyond the slop
10:00
[Panel discussion]
The 95% failure gap: Where the models break – and the strategies to build resilient AI
10:30
Networking break
11:00
[Case study]
B2B visibility redefined: Competing in a prompt-driven, zero-click ecosystem
11:30
[Panel discussion]
Re-engineering the execution engine: Adapting legacy workflows for a multi-agent reality
12:00 – 13:00
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today
12:00
Power Hour 1:
Inside the dark funnel: How AI, social discovery, and private channels are reshaping attribution
12:20
Power Hour 2:
Five ways to hardwire velocity into your tech stack
12:40
Power Hour 3:
Move over MarTech, hello RevTech – your twin pillars to success and unified orchestration
13:00
Networking lunch
14:00
[Case study]
Agentic shopping: What it takes to earn preference in an AI-shaped market
14:30 – 15:30
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
14:30
Power Hour 1:
The headless transaction: How agent-to-agent commerce is rewriting the rules of engagement
14:50
Power Hour 2:
Partner not predator: Scaling hyperpersonalisation without losing the human touch
15:10
Power Hour 3:
Why human judgment is the only moat against AI slop
15:30
Networking break
16:00
[Case study]
Small brands, big agents: How can SMBs compete in AI-led marketplaces?
16:30
[Panel discussion]
Death by AI: The shift from effort to integrity – and what it means for survival
17:00
Closing remarks
17:05
End of day 1
Who should sponsor?
If your organisation provides services or solutions in the following areas, you will be perfect for this theme:
- eCommerce platforms
- Customer relationship management (CRM) software providers
- Marketing automation and personalisation platforms
- Data integration and analytics providers
- Social media monitoring and sentiment analysis providers
- Mobile commerce (mCommerce) solution providers
- Customer experience (CX) and user experience (UX) solution providers
- Payment solution providers
- And many more!
Get in touch with us at partnerships@marketing-interactive.com to find out more.