Day 2, 23 September: Orchestrating predictive journeys
As agents reshape behaviour in a zero-click world, journeys are no longer step-by-step – they’re instant, invisible, and data-defined. The traditional funnel has given way to an omnichannel reality where every touchpoint is a decision point, and every signal is an opportunity. Discover how top marketers are engineering predictive journeys that are unifying platforms, channels, and data into one intelligent system.
Agenda
23 September
08:15
Registration
08:50
Welcome address
09:00
[Opening]
The pre-click economy: Navigating the invisible customer journey
09:45
[Case study]
Stop reacting, start predicting: Beyond the campaign to always-on CX
10:15
[Panel discussion]
The future belongs to the seamless: Optimising omnichannel for an on-demand, zero-channel brand reality
10:45
Networking break
11:15
[Case study]
The human premium: High-stakes CX in a hybrid B2B world
11:45 – 12:45
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today
11:45
Power Hour 1:
The connected rep: Using chatbots to make human service smarter, not redundant
12:05
Power Hour 2:
Sink or sync: How disciplined data management powers sharper insights and smarter strategies
12:25
Power Hour 3:
Connecting the dots: Building memory-rich hyperpersonalisation across the full journey
12:45
Networking lunch
13:45
[Panel discussion]
You’re not missing customers – you’re missing contextual signals
14:15
[Fireside chat]
Beyond the blind box: Establishing global IP through immersive digital and physical touchpoints
14:45 – 15:45
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today
14:45
Power Hour 1:
Mapping the journey from first transaction to lasting loyalty
15:05
Power Hour 2:
Happiness, delivered now – how real-time data is closing the gap between expectation and experience
15:25
Power Hour 3:
Offer-led personalisation: Turning relevance into lifetime value
15:45
Networking break
16:15
[Case study]
Trust as the new differentiator: Retention in a data-saturated world
16:45
[Panel discussion]
From collapsing the funnel to owning the fault lines: Turning market uncertainty into your next advantage
17:15
Closing remarks
17:20
End of conference
Who should sponsor?
If your organisation provides services or solutions in the following areas, you will be perfect for this theme:
- eCommerce platforms
- Customer relationship management (CRM) software providers
- Marketing automation and personalisation platforms
- Data integration and analytics providers
- Social media monitoring and sentiment analysis providers
- Mobile commerce (mCommerce) solution providers
- Customer experience (CX) and user experience (UX) solution providers
- Payment solution providers
- And many more!
Get in touch with us at partnerships@marketing-interactive.com to find out more.