Day 2, 23 September: Engineering the predictive journey

Day 2, 23 September: Orchestrating predictive journeys

REQUEST BROCHURE

As agents reshape behaviour in a zero-click world, journeys are no longer step-by-step – they’re instant, invisible, and data-defined. The traditional funnel has given way to an omnichannel reality where every touchpoint is a decision point, and every signal is an opportunity. Discover how top marketers are engineering predictive journeys that are unifying platforms, channels, and data into one intelligent system.

Agenda

23 September

08:15

Registration

08:50

Welcome address

09:00

[Opening]

The new digital frontier for high-growth brands

Speaker:

Joel Neoh

Founding Partner

First Move

Moderator:

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

09:45

[Panel discussion]

The future belongs to the seamless: Optimising omnichannel for an on-demand, zero-channel brand reality 

Panellists:

U-Fong Chua

E-commerce Director, MU ASEAN

Beiersdorf

Paulene Ong

Marketing Director

Uniqlo Singapore

Mark Khoo

APAC Digital Activation Lead

Versuni

Moderator:

Goh Theng Kiat

Moderator

10:15

Networking break

10:45

[Lightning Talk]

When performance meets preference: Becoming the traveller’s first choice

Speaker:

Louis Sim

Global Marketing Lead, Nomad eSIM

LotusFlare

Moderator:

Mila Strokova

Global Business Development Director

M+C Saatchi Performance

11:00 – 12:00

Power Hour

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today

11:00

Power Hour 1:
The search migration: Mastering discovery across emerging platforms

Speakers:

Kelly Toh

Lead of Business Development

AdTech Innovation

Linda Lee

Lead of Regional Strategy

AdTech Innovation

11:20

Power Hour 2:
From data to brand love: Designing personalisation that serves the customer

Speaker:

Aniko Andras

Global Marketing Director

Charles & Keith

11:40

Power Hour 3:
Scrolled, sold, scaled: Building social commerce into a P&L model

Speaker:

Sonal Aggarwal

Head of E-commerce SEA

PUMA

12:00

[Case study]

Your creative isn’t worn out. Your audience is saturated

Speaker:

Nikki Taylor

APAC Marketing and Communications Director

Analytic Partners

12:30

Networking lunch

13:30

[Panel discussion] 

You’re not missing customers – you’re missing contextual signals 

Panellists:

Candyse Yip

Head of E-commerce (Singapore and Malaysia)

Fossil Group

Catherine Loh

Digital Experience Director

JLL

Kelvin Koh

Managing Director

Truescope Singapore

Moderator:

Rohan Mathur

Moderator

14:00

[Fireside chat]

Leading beyond the algorithm: Why business’s next competitive edge is human

Speaker:

Tan Chuan-Jin

Entrepreneur and Advisor

Moderator:

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

14:30

[Case study]

Getting real about intent-driven media in Southeast Asia

Speaker:

Janine Diaz

Regional Media Lead – APeC

Volvo Cars

15:00

Networking break

15:30

[Fireside chat]

Beyond the blind box: Establishing global IP through immersive digital and physical touchpoints

Speaker:

Jeremy Lee

Head of Middle East and South Asia

Pop Mart

Moderator:

A’bidah Zaid Shirbeeni

Senior Journalist

MARKETING-INTERACTIVE

16:00

[Panel discussion]

From collapsing the funnel to owning the fault lines: Turning market uncertainty into your next advantage    

Panellists:

Adora Sarah Chou

Chief Marketing Officer

Guzman y Gomez Singapore

Mayank Dutt

Head of Customer Propositions and Lifecycle Management

HSBC

Chris Pok

Divisional Director, Marketing and Guest Experience

Sentosa Development Corporation

Moderator:

Peilin Lee

Moderator

16:30

Closing remarks

16:40

End of conference

REQUEST BROCHURE

DAY 1 AGENDA

Who should sponsor?

If your organisation provides services or solutions in the following areas, you will be perfect for this theme:

eCommerce platforms
Customer relationship management (CRM) software providers  
Marketing automation and personalisation platforms  
Data integration and analytics providers  
Social media monitoring and sentiment analysis providers

Mobile commerce (mCommerce) solution providers
Customer experience (CX) and user experience (UX) solution providers  
Payment solution providers  
And many more!

Get in touch with us at partnerships@marketing-interactive.com to find out more.

REQUEST SPONSORSHIP KIT

REQUEST BROCHURE

Joel Neoh

Founding Partner

First Move

Joel Neoh is the founding partner of First Move, a founder-led venture capital firm backing more than 50 start-ups across Asia in consumer and AI.

A serial entrepreneur and investor, Neoh has spent the past two decades building and scaling businesses across digital media, e-commerce, fintech, consumer health, and AI. He founded Fave, growing it to more than 12 million users across Southeast Asia and India before its acquisition by Pine Labs. Prior to that, he founded Says.com, one of Malaysia’s leading digital media platforms, and Groupsmore, which later merged with Groupon, where he went on to lead Groupon Asia Pacific across 12 markets.

Beyond entrepreneurship, Neoh was an early investor in Prenetics and later joined the company as managing director, helping scale CircleDNA into one of Asia’s leading consumer genetics platforms. He also co-launched IM8 alongside David Beckham.

His contributions to entrepreneurship and innovation have earned him recognition as a World Economic Forum Young Global Leader and Ernst & Young Emerging Entrepreneur of the Year.

Rezwana Manjur

Editor-in-chief

MARKETING-INTERACTIVE

Rezwana Manjur has more than a decade of experience under her belt, first joining MARKETING-INTERACTIVE in 2012 as a journalist. Over the years, she has risen through the ranks in the newsroom, working across markets such as Singapore, Malaysia, Indonesia, the Philippines and Hong Kong. During her time with MARKETING-INTERACTIVE, she has interviewed several high-profile individuals, from Sir Martin Sorrell to Gary Vaynerchuk and Russell Simmons.

In her current role, she oversees the overall direction for the MARKETING-INTERACIVE brand working closely with the editorial, production and commercial teams across online, new media, print, social and events. She also oversees MARKETING-INTERACTIVE’s branded content division to ensure editorial integrity in all of the content produced, while fostering close collaboration with clients.

When she’s not writing and editing, she is also a familiar face to many of MARKETING-INTERACTIVE’s audiences, hosting the brand’s awards and conferences.

U-Fong Chua

E-commerce Director, MU ASEAN

Beiersdorf

U-Fong Chua is the e-commerce director for MU ASEAN at Beiersdorf and was recognised as one of MARKETING-INTERACTIVE’s Top 25 E-Commerce Leaders in Asia. He also recently served as a judge for the Asia E-Commerce Awards 2025. He leads Beiersdorf’s e-commerce growth strategy across Southeast Asia for brands including NIVEA, Eucerin, Hansaplast, and La Prairie, overseeing a regional organisation of more than 50 e-commerce professionals across ASEAN.

With over a decade of experience in FMCG and e-commerce, Chua previously held leadership roles at The LEGO Group, P&G, and L’Oréal. His leadership philosophy is simple: stay bold, stay adaptable, and never stop reinventing.

Paulene Ong

Marketing Director

Uniqlo Singapore

Paulene Ong is the marketing director of Uniqlo Singapore, leading product marketing, digital marketing, digital strategy, public relations and creative initiatives. With a career spanning Unilever, Shiseido and Nestlé, she has held local, regional and global roles – including six years in Tokyo – where she honed her expertise in creative marketing, product development and digital transformation. Her strategic approach has driven business growth and earned her multiple marketing accolades throughout her career.

A firm believer in lifelong learning, Ong recently graduated with an executive master’s in business administration from INSEAD. Outside of work, she enjoys pilates and spending time with Buddy, the shih-tzu.

Mark Khoo

APAC Digital Activation Lead

Versuni

Mark Khoo is a senior digital marketing leader shaping how brands grow in the age of AI, retail media, and distributed influence. As digital activation lead at Versuni (Philips Home Appliances), he leads APAC strategy across seven markets, driving sustained business growth through AI-powered media, full-funnel commerce, and next-generation measurement frameworks.

Khoo is known for challenging traditional marketing models—pioneering approaches that connect media, data, and content into unified growth systems. His work spans scaling ecommerce through integrated creator ecosystems, advancing AI search readiness, and building data infrastructures that tie media investment directly to brand and commercial outcomes. With leadership experience across Kimberly-Clark, Resorts World Sentosa, PayPal, and WPP, he brings a unique perspective at the intersection of brand, performance, and commerce. He’s also a father to two lovely girls, an aspiring carpenter and a horrid golfer and boxer.

Goh Theng Kiat

Moderator

Goh Theng Kiat is a senior business leader with more than 30 years’ experience in marketing, communications, and business management. Most recently, he was chief customer officer at Prudential Singapore, where he led brand, marketing, customer segmentation, business generation and customer experience. He championed customer-first initiatives, and advanced digital strategies to strengthen Prudential’s position as a trusted life insurer. Goh now sits on the board of three companies, a Finternet company and two sports promoter companies providing strategic steer and governance to these companies. Goh is recognised for aligning brand and business objectives, building stakeholder trust, and delivering impactful growth through insight-driven and innovative approaches. Before joining Prudential, Goh was in global, regional and local management positions in organisations including OCBC Bank, Akzo Nobel Decorative Paints, Imperial Tobacco and Proctor & Gamble.

Louis Sim

Global Marketing Lead, Nomad eSIM

LotusFlare

Louis Sim is the global marketing lead for Nomad eSIM at LotusFlare, where he shapes the brand, acquisition, retention, and product marketing that drive the company’s growth and expansion into new markets. His focus sits behind the scenes — in the operating models, processes, and team structures that turn an ambitious growth strategy into something that can hold its shape as the business scales and competes globally.

At his core, Sim is driven by innovation and growth, and by a belief that great brands are built to last. In his view, that means staying ahead of how new technology, AI included, is reshaping the way marketing teams think and work. His path has moved between tech brands including Google and Microsoft, spanning product, brand, and B2B marketing, and the Singapore government, where he worked on digital technology and manpower policy.

Mila Strokova

Global Business Development Director

M+C Saatchi Performance

With over a decade of expertise in performance marketing, Mila Strokova is a driving force behind brands achieving sustainable, measurable growth through data-driven digital strategies.

Currently at M+C Saatchi Performance, Strokova partners with some of the most recognised brands across APAC and EMEA, crafting tailored performance marketing solutions that consistently deliver measurable outcomes.

Strokova’s approach is rooted in a deep understanding of marketers’ unique challenges and opportunities. By aligning performance marketing strategies with business objectives, she empowers brands to thrive in a fast-paced, ever-changing digital ecosystem. Her expertise and insights make her a trusted partner for brands looking to navigate the complexities of the digital landscape.

Kelly Toh

Lead of Business Development

AdTech Innovation

With over seven years of experience in digital marketing, Kelly Toh has worked with globally renowned brands across diverse industries and markets. Her expertise spans regional marketing planning, performance-driven media buying, strategic influencer marketing, and navigating the complexities of China’s digital ecosystem. She has strong familiarity with China’s digital marketing landscape, including leading platforms such as Xiaohongshu, WeChat, and Baidu.

With a strong understanding of both regional and cross-border audiences, she develops integrated, data-led marketing strategies that connect brands with consumers across multiple markets. Whether planning and scaling regional campaigns, adapting strategies to meet local market needs, or leveraging localised insights to drive growth, Toh brings together data, creativity, and cross-cultural expertise to deliver measurable results and build impactful brand narratives in an ever-evolving digital landscape.

Linda Lee

Lead of Regional Strategy

AdTech Innovation

Linda Lee leads regional strategy at AdTech Innovation, advising multinational and regional brands on growth, market strategy and integrated marketing across Singapore and APAC, spanning both international and China digital ecosystems. With over eight years of experience across agency, media and brand environments, she has led 360° strategies covering digital, programmatic, social, influencer, out-of-home and content, translating business priorities and audience insights into market, channel and investment decisions.

Her career includes The Walt Disney Company, Mediacorp and The Goat Agency, giving her a cross-disciplinary perspective on how brands build relevance and drive growth across increasingly fragmented media ecosystems. She works closely with senior and C-suite stakeholders on regional strategy, market expansion and cross-channel growth.

Her focus is on connecting consumer behaviour, media and commercial objectives to help brands make sharper decisions on where to play, how to engage and where to invest across Asia.

Aniko Andras

Global Marketing Director

Charles & Keith

Aniko Andras is global marketing director at Charles & Keith, where she shapes the brand’s global marketing strategy, deepening brand love and elevating the customer experience as the company continues to grow its presence across markets worldwide.

She brings two decades of experience across some of the world’s most respected global brands. Prior to joining Charles & Keith, Andras spent nine years in senior client and marketing leadership roles at Meta across the Asia-Pacific region, partnering with global luxury and technology brands to drive their business growth. Before that, she held senior marketing and retail program roles at Apple in Singapore, leading key regional initiatives including product launches and Apple’s retail expansion.

Earlier in her career, Andras built a strong foundation in brand management at L’Oréal, spending six years across roles in Germany and at the Group’s global headquarters in Paris. She also held a global brand management role at Reckitt Benckiser’s global headquarters in the UK.

Andras holds deep expertise in brand strategy, digital marketing, luxury, and consumer engagement, bringing a truly global perspective shaped by her experience across Europe and Asia-Pacific.

A resident of Singapore for 14 years, Andras lives here with her husband and two sons. Outside of work, she draws inspiration from art and music, and stays active through tennis, cycling, and hiking.

Sonal Aggarwal

Head of E-commerce SEA

PUMA

Sonal Aggarwal is an experienced e-commerce leader who has spent over a decade building and scaling online businesses across India and Southeast Asia.

Her career spans some of the largest marketplace platforms in the region, including Lazada, Shopee, Amazon, Flipkart, and TikTok Shop. This deep cross-platform experience gives her a unique, on-the-ground perspective on what it takes to drive actual profitability and operational efficiency in modern commerce.

Known for her focus on finding and developing new growth strategies, sustainability initiatives, and execution, Aggarwal successfully manages cross-border teams to transform market complexities into scalable business growth.

Nikki Taylor

APAC Marketing and Communications Director

Analytic Partners

Nikki Taylor is APAC marketing and communications director at Analytic Partners and has over 20 years’ experience across Asia-Pacific. She specialises in building marketing engines that drive measurable commercial growth and C-suite credibility.

She has led senior marketing and communications roles at global organisations including Google and UPS, working across complex, multi-market environments spanning B2B and B2C. Taylor’s expertise sits at the intersection of brand, performance and commercial strategy, helping organisations connect marketing investment to revenue and long-term value. She is a regular keynote speaker across APAC on marketing effectiveness, measurement and growth.

Candyse YipHead of E-commerce (Singapore and Malaysia)
Fossil Group

Candyse Yip is a distinguished leader in fashion and FMCG e-commerce, bringing over 15 years of experience to the forefront of the industry. Renowned for her strategic acumen and results-driven approach, she has consistently delivered transformative commercial outcomes powered by deep analytical insights. Her expertise in retail strategy and e-commerce has elevated brands to new levels of success, while her extensive regional experience has equipped her with a nuanced understanding of diverse markets.

Catherine Loh

Digital Experience Director

JLL

Catherine Loh brings 20 years of digital marketing expertise and a combination of strategic rigour and data fluency to the discipline of customer journey. As a digital experience director at JLL, she is architecting a global personalisation strategy from the ground up — a process she approaches with a deliberately data-first mindset, mapping behavioural patterns and intent signals before even deciding on the platform. Loh believes that contextual signals aren’t missing—they are hiding in data organisations already own, waiting for someone to ask the right questions.

Kelvin Koh

Managing Director

Truescope Singapore

Kelvin Koh is a leader in media intelligence, technology, and public communications. As managing director of Truescope Singapore, he has guided the company’s growth into one of Singapore’s leading media monitoring firms, delivering analytics and insights to a broad range of clients, including major public sector organisations.

With experience spanning strategic media planning, crisis management and integrated communications across sectors such as government, finance, healthcare and logistics, Koh brings a balanced approach that combines real-time data with practical guidance. He is also committed to developing the industry and supporting future professionals. Koh teaches communications measurement at Nanyang Technological University and serves as membership head at the Institute of Public Relations Singapore. Recognised as a voice in Southeast Asia’s media intelligence space, he is known for his thoughtful perspectives on AI, analytics and industry change, with a focus on building trust and driving meaningful outcomes.

Rohan Mathur

Moderator

Rohan Mathur enables leaders to navigate crossroads of rapid change and accelerate topline growth via Keynotes, AI adoption, and as a fractional CMO. He brings over 18 years of VP-level commercial marketing at The LEGO Group and Procter & Gamble, and as a certified AI leader, builds agentic AI hands-on. Known for strong consumer-first and commercial acumen, he synthesises the complex and gets things done.

Throughout his corporate career, Mathur has driven transformative brand growth, including 3x topline expansion, a 10x surge in e-commerce, and the successful retail expansion of over 27 stores across key markets like India, Indonesia, and Vietnam. He has spearheaded over 100 iconic marketing campaigns and IP partnerships across pop culture, entertainment, and gaming, winning more than 10 global and regional industry awards. He also built high-performing teams of over 30 FTE across 11 APAC markets.

Today, as founder of Crossroads Navigator, he bridges commercial strategy and AI execution to drive measurable business transformation such as the 2-3x productivity gain in RAS AI Lab. He is a TEDx speaker and has delivered more than 50 keynotes and workshops.

Tan Chuan-Jin

Entrepreneur and Advisor

Tan Chuan-Jin believes people, not systems, are the real constraint on any transformation effort, digital or otherwise. Get the capacity-building and people dimension right, he argues, and organisations become far better equipped to solve the harder, domain-specific problems in front of them, from digital marketing to workforce transformation. He calls this the “heartware” dimension, and has spent his working life studying how to unlock it — from coordinating Singapore’s humanitarian response to the 2004 Indian Ocean tsunami to building teams inside a fast-scaling fintech business today.

He is an entrepreneur with businesses spanning payments fintech, data centers, and leadership training, and advises companies across sectors internationally. He previously served as Speaker of Parliament of Singapore, a Cabinet Minister, Deputy Chairman of Mandai Wildlife Reserve, President of the Singapore National Olympic Council, and a Brigadier-General in the Singapore Armed Forces, experience that spans government, policy, military, and business at scale.

At this event, his starting point is that if you get the people part right, the digital marketing solutions will follow. Not the other way around.

Janine Diaz

Regional Media Lead – APeC

Volvo Cars

Janine Diaz is a regional media leader with over a decade of experience driving performance and digital excellence across APAC. Her career spans media strategy, activation, and operations—starting from agency-side roles and evolving into a key leadership position at Volvo, where she now leads media performance for the APEC region.

In her current role, Diaz focuses on optimising paid media, enhancing performance measurement, and shaping digital transformation frameworks that scale across diverse markets. She is passionate about building systems that balance global consistency with local adaptability, ensuring that media efforts deliver both efficiency and real business impact.

Diaz is known for her ability to bring structure to complexity, clarity to data, and alignment to cross-market teams—making her a trusted partner in navigating the ever-evolving digital landscape.

Jeremy Lee

Head of Middle East and South Asia

Pop Mart

Jeremy Lee is the head of region for Middle East and South Asia at Pop Mart, where he now leads the company’s international growth strategy in these regions. This comes after two years of retail expansion across key SEA markets like Singapore, Malaysia, Indonesia, Vietnam, and the Philippines. Lee has spent his career building brands like LEGO and Johnson & Johnson, scaling businesses across Asia through a combination of digital innovation, retail expansion, and strong local market partnerships.

His work sits at the intersection of brand storytelling, fandom culture, and data-driven marketing—turning niche IP into global consumer phenomena. With over two decades of experience across business development, brand partnerships, and regional leadership, Lee brings a pragmatic perspective on what it really takes to localise brands, build communities, and scale businesses across diverse international markets.

A’bidah Zaid Shirbeeni

Senior Journalist

MARKETING-INTERACTIVE

A’bidah Zaid Shirbeeni is a senior journalist at MARKETING-INTERACTIVE. With a focus on the dynamic landscape of Southeast Asia, she delves into the realms of marketing, advertising, tech and business. Her interest lay in covering stories around new media, influencer relationships and the intersection between marketing and legal.

Before her foray into the world of marketing, A’bidah was an entertainment journalist. Her knack for storytelling led her to interview some of Hollywood’s most illustrious figures such as Harrison Ford, Chris Evans and Scarlett Johansson, and brought her audience closer to the stars.

Beyond the headlines, you’ll likely find her soaking up the sun by the pool or unwinding at home with a captivating movie.

Adora Sarah Chou

Chief Marketing Officer

Guzman y Gomez Singapore

Adora Sarah Chou is chief marketing officer of Guzman y Gomez Singapore, where she leads brand, marketing and commercial performance across the brand’s current 24 restaurants. She stepped into the role in January 2026, a newly created position at GYG, after serving two years as director of marketing. Her remit spans brand strategy, revenue and profitability, marketing communications, digital and performance marketing, guest engagement, loyalty and innovation. Chou has spent more than 15 years in branding, marketing and strategy across the food and digital sectors.

Before GYG, she led digital guest experience across Asia Pacific for Restaurant Brands International, where she worked on ordering and in-store technology for Burger King, Popeyes and Tim Hortons. She also headed strategic accounts at foodpanda across 12 markets. Earlier roles include Baker & Cook, Pezzo and McDonald’s.

Chou is known for community-first marketing that keeps guests, restaurant crew and neighbourhood partnerships at the centre of how the brand grows.

Mayank Dutt

Head of Customer Propositions and Lifecycle Management

HSBC

With over 24 years of experience spanning banking, payments, and financial services, Mayank Dutt is a seasoned marketing leader with deep expertise in customer propositions, digital transformation, and growth strategy.

He currently serves as head of customer propositions and lifecycle management at HSBC, where he leads the development of customer value propositions and lifecycle strategies across the wealth continuum. Working closely with cross-functional teams, he drives customer engagement, portfolio growth, and digital initiatives that enhance the banking experience for clients across diverse markets.

Prior to HSBC, Dutt spent more than 16 years at Citibank in senior leadership roles across product, portfolio, and marketing, delivering transformative customer acquisition strategies and digital innovations across multiple markets. He also served as chief marketing officer for Mastercard Southeast Asia, where he led marketing strategies that strengthened brand leadership and accelerated business growth across the region.

Combining strategic thinking with a customer-first mindset, Dutt is passionate about building meaningful customer experiences that drive sustainable business growth in an increasingly digital world.

Chris Pok

Divisional Director, Marketing and Guest Experience

Sentosa Development Corporation

Chris Pok is the divisional director of marketing and guest experience at Sentosa Development Corporation, where he leads integrated marketing, branding, communications, digital, and guest experience strategies to enhance Sentosa’s positioning as a world-class leisure destination.

With over two decades of experience spanning aviation, travel retail, hospitality, and destination marketing, Pok brings a strong track record in omnichannel transformation and customer-centric growth. Prior to Sentosa, he served as CEO of KrisShop, where he helped redefine the airline retail model through digitalisation and innovation, and spent more than 17 years at Singapore Airlines in senior international leadership roles.

Known for his storytelling-led approach to marketing and experience design, Pok focuses on building compelling brand narratives while delivering meaningful, end-to-end guest experiences across both physical and digital touchpoints.

Peilin Lee

Moderator

Peilin Lee is a marketing and brand strategist, coach and TEDx speaker with over 20 years of experience across leading global brands, including Nespresso, Johnson & Johnson and Heineken. As former head of marketing at Nespresso Singapore, she led teams across brand, consumer experience, CRM, loyalty and consumer insights, creating connected, omnichannel experiences across retail, e-commerce and consumer touchpoints. During COVID, she helped lead Nespresso’s pivot from boutique-led to digital customer journeys, building on existing CX foundations to respond to rapidly changing consumer behaviour. Today, she helps leaders strengthen their communication and influence through PositiveLeePeilin.

Day 2, 23 September: Orchestrating predictive journeys

Agenda

Registration

Welcome address

The new digital frontier for high-growth brands

Joel Neoh

Rezwana Manjur

The future belongs to the seamless: Optimising omnichannel for an on-demand, zero-channel brand reality

U-Fong Chua

Paulene Ong

Mark Khoo

Goh Theng Kiat

Networking break

When performance meets preference: Becoming the traveller’s first choice

Louis Sim

Mila Strokova

Power Hour

Power Hour 1:The search migration: Mastering discovery across emerging platforms

Kelly Toh

Linda Lee

Power Hour 2:From data to brand love: Designing personalisation that serves the customer

Aniko Andras

Power Hour 3:Scrolled, sold, scaled: Building social commerce into a P&L model

Sonal Aggarwal

Your creative isn’t worn out. Your audience is saturated

Nikki Taylor

Networking lunch

You’re not missing customers – you’re missing contextual signals

Candyse Yip

Catherine Loh

Kelvin Koh

Rohan Mathur

Leading beyond the algorithm: Why business’s next competitive edge is human

Tan Chuan-Jin

Rezwana Manjur

Getting real about intent-driven media in Southeast Asia

Janine Diaz

Networking break

Beyond the blind box: Establishing global IP through immersive digital and physical touchpoints

Jeremy Lee

A’bidah Zaid Shirbeeni

From collapsing the funnel to owning the fault lines: Turning market uncertainty into your next advantage

Adora Sarah Chou

Mayank Dutt

Chris Pok

Peilin Lee

Closing remarks

End of conference

Who should sponsor?

Joel Neoh

Founding Partner

First Move

Rezwana Manjur

Editor-in-chief

MARKETING-INTERACTIVE

U-Fong Chua

E-commerce Director, MU ASEAN

Beiersdorf

Paulene Ong

Marketing Director

Uniqlo Singapore

Mark Khoo

APAC Digital Activation Lead

Versuni

Goh Theng Kiat

Moderator

Louis Sim

Global Marketing Lead, Nomad eSIM

LotusFlare

Mila Strokova

Global Business Development Director

M+C Saatchi Performance

Kelly Toh

Lead of Business Development

AdTech Innovation

Linda Lee

Lead of Regional Strategy

AdTech Innovation

Aniko Andras

Global Marketing Director

The future belongs to the seamless: Optimising omnichannel for an on-demand, zero-channel brand reality 

Power Hour 1:
The search migration: Mastering discovery across emerging platforms

Power Hour 2:
From data to brand love: Designing personalisation that serves the customer

Power Hour 3:
Scrolled, sold, scaled: Building social commerce into a P&L model

You’re not missing customers – you’re missing contextual signals 

Beyond the blind box: Establishing global IP through immersive digital and physical touchpoints

From collapsing the funnel to owning the fault lines: Turning market uncertainty into your next advantage    