Anil ChillaDigital Director, Customer Experience, Platforms & Services, SAPMENA Region
L’Oréal
Anil Chilla is responsible for driving the digital strategy (CRM, First Party data, CDP, Consumer Experience, Augmented Reality beauty services across Digital Platforms) for L’Oréal’s newly created SAPMENA region based in Singapore. Anil has been with L’Oréal for the last 3 years. Previously, Anil was the Chief Digital Officer for L’Oréal India leading digital transformation for L’Oréal India.
Prior to joining L’Oréal, Anil worked with Levi’s where he led the regional e-commerce business and omni-channel capabilities based in the regional HQ at Singapore. He was responsible for creating and expanding the brand’s ecommerce business across China, India, Japan and Southeast Asia and building the omni-channel roadmap. He has driven a 3X growth for Levi’s ecommerce business over four years. Previously, Anil was associated with Dell Technologies in multiple roles across Singapore and India. He led regional e-commerce business (B2C and B2B) across Asia.
Anil started his career in frontline sales for technology start-ups. He has significant expertise in building businesses across multiple categories and markets with direct experience managing China, India and SEA.
Anil holds an MBA in Marketing and Finance and an undergraduate degree in Engineering.