David Lim

David Lim

Consultant

Armed with more than 17 years of regional marketing experience spanning various verticals, David Lim is a cross-disciplinary senior marketer; with expertise in brand and content strategy, digital and performance marketing, communications, as well as CRM and loyalty marketing. He has created multiple award-winning and results-driven campaigns that achieved business objectives across the entire conversion funnel.

Lim has also built and led successful teams with his unique combination of strategic thinking, business acumen and leadership skills. He led the group marketing practice and the HappyFresh Thailand business as SVP and managing director respectively before becoming a fractional CMO now. Prior to that, Lim led performance marketing and CRM in Scoot, retention marketing in Singtel and digital marketing in Starcom, where he worked with brands such as Heineken, Samsung, MSIG Insurance, Singapore Grand Prix and many more.

He also conducts marketing masterclasses and workshops, including functional teams across the APAC region.