Jeremy Lee

Jeremy Lee

Head of Middle East and South Asia

Pop Mart

Jeremy Lee is the head of region for Middle East and South Asia at Pop Mart, where he now leads the company’s international growth strategy in these regions. This comes after two years of retail expansion across key SEA markets like Singapore, Malaysia, Indonesia, Vietnam, and the Philippines. Lee has spent his career building brands like LEGO and Johnson & Johnson, scaling businesses across Asia through a combination of digital innovation, retail expansion, and strong local market partnerships.

His work sits at the intersection of brand storytelling, fandom culture, and data-driven marketing—turning niche IP into global consumer phenomena. With over two decades of experience across business development, brand partnerships, and regional leadership, Lee brings a pragmatic perspective on what it really takes to localise brands, build communities, and scale businesses across diverse international markets.