JESSICA TANDIRECTOR OF DIGITAL MARKETING & CONTENT,
HILTON (MALAYSIA, PHILIPPINES & VIETNAM)
Jessica is the Director of Digital Marketing for Hilton for Malaysia, Philippines and Vietnam. She is responsible for the digital, social media and content marketing initiatives across 20 hotels within the Hilton portfolio. Her other responsibilities include her goals of achieving RM1 Million in national online revenue via e-commerce, social media initiatives and ad campaigns, maintaining a high engagement rate, optimising digital ad budgets and onboarding properties onto the ever-evolving train of content marketing to stay consistently relevant in today’s digital era.
With Jessica’s flair of writing, she admits to being called a ‘grammar nazi’, and has led all English & Bahasa Malaysia content for various marketing collaterals in both traditional/print and digital advertising. She also has an eye for creativity in all aspects of design and videography, and also enjoys hosting and livestreaming at the side.
Prior to her stint at Hilton, she has helmed social media marketing and digital profiles of clients at a regional level from Corporate, Telecommunications, FMCG, Pharmaceuticals, to Beauty and Consumer Electronics.