Kelly Toh

Kelly Toh

Lead of Business Development

AdTech Innovation

With over seven years of experience in digital marketing, Kelly Toh has worked with globally renowned brands across diverse industries and markets. Her expertise spans regional marketing planning, performance-driven media buying, strategic influencer marketing, and navigating the complexities of China’s digital ecosystem. She has strong familiarity with China’s digital marketing landscape, including leading platforms such as Xiaohongshu, WeChat, and Baidu.

With a strong understanding of both regional and cross-border audiences, she develops integrated, data-led marketing strategies that connect brands with consumers across multiple markets. Whether planning and scaling regional campaigns, adapting strategies to meet local market needs, or leveraging localised insights to drive growth, Toh brings together data, creativity, and cross-cultural expertise to deliver measurable results and build impactful brand narratives in an ever-evolving digital landscape.