Lee Shing Lam

Shing Lam is a data-driven individual with over 4 years success in e-commerce. He has established e-commerce business unit for Phoon Huat which includes marketplace and the largest Baking Supplies e-commerce site in Singapore – RedManShop.com. Currently he is responsible for the P&L, commercial growth plan, operations, technical development and digital marketing plan for Phoon Huat. A curious learner who is constantly reading about new trend in digital development and changing consumer behaviours. Shing Lam is a believer of digital transformation and ecommerce that they will be the keys to better future for both corporate and consumers in a post-pandemic world.