Leroy Chua

Leroy Chua

Director Digital and Loyalty Marketing

The Coffee Bean & Tea Leaf

Leroy Chua has been the Director of Digital and Loyalty Marketing at The Coffee Bean & Tea Leaf since 2022. In this role, he leads initiatives to enhance digital marketing capabilities, loyalty programs, digital retailing, and technology across the Americas, Asia Pacific, and the Middle East.

Before joining The Coffee Bean & Tea Leaf, Leroy held pivotal regional roles at Shiseido Asia Pacific and Suntory. At Shiseido, he led multi-market change management projects, developing digital capabilities and fostering digital fluency across the region. At Suntory, he harmonised and modernised the marketing technology stack, significantly improving consumer relevance and engagement.

Leroy’s career began in the media agency sector with Mindshare, Havas, and Isobar. There, he helped advertisers across various industries adopt performance marketing strategies that resulted in substantial business impacts.