Linda Lee

Linda Lee

Lead of Regional Strategy

AdTech Innovation

Linda Lee leads regional strategy at AdTech Innovation, advising multinational and regional brands on growth, market strategy and integrated marketing across Singapore and APAC, spanning both international and China digital ecosystems. With over eight years of experience across agency, media and brand environments, she has led 360° strategies covering digital, programmatic, social, influencer, out-of-home and content, translating business priorities and audience insights into market, channel and investment decisions.

Her career includes The Walt Disney Company, Mediacorp and The Goat Agency, giving her a cross-disciplinary perspective on how brands build relevance and drive growth across increasingly fragmented media ecosystems. She works closely with senior and C-suite stakeholders on regional strategy, market expansion and cross-channel growth.

Her focus is on connecting consumer behaviour, media and commercial objectives to help brands make sharper decisions on where to play, how to engage and where to invest across Asia.