Lyubomir Minkov Senior Vice President of Marketing
FairPrice Group
Lyubomir has over 16+ years of professional experience across the Retail, Tech and Telecom industry. He is currently Senior Vice President of Marketing at NTUC Enterprise. Lyubomir heads marketing for FairPrice Digital Business as well as a performance marketing, CRM and customer analytics COE teams. He covers marketing across the entire user funnel from acquisition to engagement and retention. Lyubomir’s expertise lies in performance marketing for e-commerce, personalisation, lifecycle management and customer segmentation.
Prior to joining NTUC, Lyubomir spent 6 years as project manager at Roland Berger in SEA and Europe. As a management consultant, Lyubomir led international projects in digitalisation, new market entry, commercial due diligence, pricing optimisation and digital marketing. Lyubomir also served as GM for a Rocket Internet owned e-commerce business in South East Europe.