Nicole is the E-Commerce Marketing Head at Del Monte Philippines, the country’s #1 locally-owned brand and proud market leader in healthy food and beverage, and convenience cooking categories. With the F&B grocery category benefiting greatly from e-commerce’s exponential growth in 2020, Nicole and her team are at the forefront of unlocking growth and new frontiers for Del Monte. Despite being relatively new in the role, she has already delivered triple-digit growth to Del Monte’s e-commerce business, and the company is now recognised as a top brand by the PH’s leading e-retail platforms.
Having had an unconventional career journey over the years – progressing from brand management to marketing and communications strategy consulting, then most recently e-commerce management – Nicole is energised by her current role. It is the perfect intersection of both her holistic marketing experience and expertise in translating brand strategy into cohesive campaigns that champion consumers and drive business results.