Nir Eyal

Nir Eyal

New York Times Bestselling Author and Behavioural Designer

NirAndFar.com

Nir Eyal is a globally recognised authority on behaviour change and human potential. His frameworks have empowered millions to build better habits, enhance focus, and unlock greater agency in their lives and work. A former lecturer at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford, Eyal has collaborated with leaders and organisations worldwide to boost performance through behaviour design.

He is the New York Times bestselling author of the international bestsellers Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life, which have sold over one million copies in more than 30 languages. His third book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, became an instant New York Times best-seller and reveals how to identify and replace the hidden beliefs that define our limits.

As a seasoned entrepreneur and angel investor, Eyal has backed multi-billion-dollar companies, including Canva, Kahoot!, and others. In addition to blogging at NirAndFar.com, his writing has been featured in The New York Times, Harvard Business Review, The Atlantic, and Psychology Today.