Tuck-Wai Yue

Tuck-Wai Yue

Digital and Marketing Director, Asia IDL

McDonald’s

Tuck-Wai Yue is a digital native and his most recent work at McDonald’s includes building a strong community of fans on its mobile app. Through targeted offers, CRM, a vibrant loyalty program, mobile ordering and delivery services, McDonald’s engages more than 50 million fans with great value, fun and excitement daily.

Prior to McDonald’s, his work experience includes social media marketing services and mobile app development through leading agencies, as well as multinational work as a Global Services lead consultant for PCCW Telecommunications based out of Hong Kong, Beijing and Kuala Lumpur.