Foo Siew Ting

Transformation Growth leader and Best-selling Author

Foo Siew Ting is a transformation growth leader, CMO and author of Building Brands with Soul, a blueprint for turning trust into pricing power.

Her 25-year global career spans senior leadership roles at Unilever, Mars, Diageo, and Fonterra. Most recently, as global chief brand and insights officer and Asia Pacific Japan CMO, she repositioned the company from PC-maker to a brand that unleashes human potential, adding US $2 billion in incremental revenue and taking HP Gaming from #9 to #1 in North Asia in just 18 months.

Foo Siew Ting’s trademark purpose × brand-science × cultural-insight playbook has also:

Propelled Johnnie Walker from #2 to #1 in China (+16% sales)
Reversed Fonterra’s nutrition brand from a –5% decline to +10% growth
Built diverse, high-performing teams of over 200 across global markets

Kellogg-certified in AI-driven growth analytics (2024), she now advises boards on how to unite technology, purpose and human insight to drive sustainable growth. Foo Siew Ting also serves on the board of The Marketing Society and as an independent director of RSVP Singapore, a non-profit organisation activating senior volunteers to serve their communities. She is also advisory to a few tech/digital and AI start-ups.

A champion of inclusive leadership, Foo Siew Ting is committed to mentoring the next generation of business and marketing leaders across Asia. Her inclusive leadership style was recognised in 2024, when she was named a Global Top 3 Inclusive CMO by The CMO Club, honouring executives who embed diversity and belonging into business outcomes.