Agenda
Day 1, 23 April 2025
8:00 AM
Registration
8.50 AM
Welcome remarks
9:00 AM
[Opening session]
Baby shark and riding the K-pop waves: Behind the cultural phenomenon and the secrets to making a global sensation
Ryan Lee
EVP and Co-Founder
The Pinkfong Company (Baby Shark)
9:45 AM
[Case study]
Connecting commerce and content: The balance of brand building and performance marketing
10:15 AM
[Panel discussion]
Proving marketing ROI in a skeptical climate: Measuring success and impact to win over stakeholders
Adora Sarah Chou
Director of Marketing
Guzman y Gomez Singapore
Tracy Lui
Senior Assistant Director, Marketing Communications and Retail
Nicolò Pagliari
Head of Marketing
Saxo Markets
10:45 AM
Morning break
11:15 AM
[Case study]
Decoding virality: The science behind content marketing success
Mohit Gupta
Head of Marketing for APAC, Global Head of Social-Media (Corporate Bank)
Deutsche Bank
11:45 AM
[Panel discussion]
How can brands allow experimentation with compliant usage of AI in their organisations?
Amelia Lee
Global Vice President and Head of Marketing
Evgenia Papageorgiou
Marketing Director, Emerging Brands, ASEAN and South Pacific
12:15 PM
Networking lunch
1:15 PM
Brand trivia!
1:30 PM
[Case study]
Stretching the dollar: Optimising content strategies for brands with limited budgets
Joanne Lim
Head of Marketing
Virgin Active
2:00 PM
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
[Power Hour Case Study #1]
Are you even real? A closer look at how virtual influencers are shaping the new narrative
[Power Hour Case Study #2]
Supercharging communities: Building meaningful connections beyond devices
Lynn Chong
Head of Brand Marketing, Mobile Experience (MX)
Samsung Electronics
[Power Hour Case Study #3]
From microdramas to shoppable media: The future of branded content in a fragmented attention economy
Jonathan Seto
Head, Commercial Engagement
Mediacorp
3:00 PM
Afternoon break
3:30 PM
[Campfire Conversations]
Marketing unplugged
In this no holds barred rapid fire session, hear from our panel of experts on a range of topics impacting content marketing. From influencer marketing to crafting irresistible campaigns, we unravel what it takes for creativity to drive conversion.
Cassandra Leong
Senior Director, Brand Marketing
Marriott International
Jonathan McCarthy
Vice President of Marketing, SEA
Mondelēz International
Heather Ang
Head of Marketing & Consumer Sales
Senoko Energy
Primus Nair
Head of Creative
The LEGO Agency, APAC
4:00 PM
[Panel discussion]
Fragmentation on the rise: Finding strength in unity
Shree Ann Mathavan
Marketing and Communications Director
Tania Chan
Chief Marketing Officer & Partner
The Lo & Behold Group
Crispin Francis
Head of Digital Marketing
4:30 PM
Closing remarks
4:40 PM