Agenda
Day 1, 23 April 2025
8:00 AM
Registration
8.50 AM
Welcome remarks
9:00 AM
[Opening session]
Baby shark and riding the K-pop waves: Behind the cultural phenomenon and the secrets to making a global sensation
Rezwana Manjur
Editor-in-Chief
Ryan Lee
EVP and Co-Founder
The Pinkfong Company (Baby Shark)
9:45 AM
[Case study]
Where technology meets history: Singtel’s Generative AI story in brand content
Speaker:
Bill Ang
Director, Brand Marketing
Singtel
10:15 AM
[Panel discussion]
Proving marketing ROI in a skeptical climate: Measuring success and impact to win over stakeholders
Matthew Eaton
Editor
MARKETING-INTERACTIVE Australia
Panelists:
Adora Sarah Chou
Director of Marketing
Guzman y Gomez Singapore
Tracy Lui
Senior Assistant Director, Marketing Communications and Retail
Nicolò Pagliari
Head of Marketing
Saxo Markets
10:45 AM
Morning break
11:15 AM
[Case study]
Stretching the dollar: Optimising content strategies for brands with limited budgets
Joanne Lim
Head of Marketing, Southeast Asia
Virgin Active
11:45 AM
[Panel discussion]
How can brands allow experimentation with compliant usage of AI in their organisations?
A’bidah Zaid Shirbeeni
Senior Journalist
MARKETING-INTERACTIVE
Panelists:
Delbert Ty
Former Chief Marketing Officer
Coffee Meets Bagel
Amelia Lee
Vice President and Head of Marketing, Smart City & Digital Solutions
ST Engineering
Evgenia Papageorgiou
Marketing Director, Emerging Brands, ASEAN and South Pacific
12:15 PM
Networking lunch
1:15 PM
Brand trivia!
1:30 PM
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
[Power Hour Case Study #1]
From authenticity to impact: Crafting culturally resonant visual content at scale
Gloria Ho
Strategic Brand Partnership Lead, SEA and ANZ
[Power Hour Case Study #2]
Supercharging communities: Building meaningful connections beyond devices
Lynn Chong
Head of Marketing
Samsung Electronics
[Power Hour Case Study #3]
From microdramas to shoppable media: The future of branded content in a fragmented attention economy
Jonathan Seto
Head, Commercial Engagement
Mediacorp
2:30 PM
[Fireside Chat]
The missing metric: What creators know that data doesn’t
A'bidah Zaid Shirbeeni
Senior Journalist
MARKETING-INTERACTIVE
Speakers:
Evangeline Leong
CEO
Kobe
3:00 PM
Break
3:30 PM
[Campfire Conversations]
Marketing unplugged
In this no holds barred rapid fire session, hear from our panel of experts on a range of topics impacting content marketing. From influencer marketing to crafting irresistible campaigns, we unravel what it takes for creativity to drive conversion.
Matthew Eaton
Editor
MARKETING-INTERACTIVE Australia
Speakers:
Cassandra Leong
Senior Director, Brand Marketing
Marriott International
Heather Ang
Head of Marketing & Consumer Sales
Senoko Energy
Primus Nair
Head of Creative
The LEGO Agency, APAC
4:00 PM
[Panel discussion]
Fragmentation on the rise: Finding strength in unity
Miguel Bernas
Consultant
Panelists:
Shree Ann Mathavan
Marketing and Communications Director
Tania Chan
Chief Marketing Officer & Partner
The Lo & Behold Group
Crispin Francis
Head of Digital Marketing
4:30 PM
Closing remarks
4:40 PM