Alessandro Felicani

Regional Brand Director Laura Mercier, bareMinerals & Drunk Elephant SAPAC

Shiseido

A brand and communication specialist with more than 10 years’ experience in the Beauty Prestige industry. Alessandro developed 360 campaigns and fragrance innovations in his global role for HUGO BOSS learning how to create impactful and engaging content leading the brand back to #1 in Male fragrances. He then moved to Singapore to take control of COTY’s full Luxury portfolio for the South East Asia region, leading the recent launch of Gucci Make-up and driving impactful 360 plans in the region balancing between localisation and leverage of global assets. Alessandro recently moved to Shiseido taking over Laura Mercier, Drunk Elephant & bareMinerals for the region expanding his expertise in clean beauty and driving impactful PR and digital campaigns.