2026 Judge's Profile
Brenda Maderazo
Deputy Director, Marketing – Healthy Lifestyle
Health Promotion Board (Singapore)
Brenda Maderazo provides strategic leadership in the development of integrated marketing communication campaigns to advance Singapore’s national health agenda through the Health Promotion Board’s public education and consumer engagement efforts. Occasionally, she also guests lecture at the National University of Singapore’s Saw Swee Hock School of Public Health. Maderazo takes great pleasure in marrying the rigour of data and the transformative power of big ideas. Over the years, she has led numerous award-winning marketing campaigns and million-dollar fundraising projects in her professional career spanning health, government, not-for-profit, education and media organisations.
2026 Judges

Eugene Lee
APAC Chief Marketing Officer
CHAGEE

Mansi Trivedi
B2B Strategy Lead
dentsu

Linda Hassan
Former Chief Marketing Officer
Domino's Malaysia / Singapore, Cambodia

Alex Chan
Head of Brand, Communications and Marketing
Geneco

Pat Law
Founder
GOODSTUPH Singapore and Indonesia

Brenda Maderazo
Deputy Director, Marketing - Healthy Lifestyle
Health Promotion Board (Singapore)

Dhiren Amin
Chief Customer Officer
Income Insurance

Primus Nair Manokaran
Head of Creative
Our LEGO Agency, APAC

Jayss Rajoo
Director of Marketing
Pizza Hut Singapore

Joanne Theseira
Chief Growth Officer, SEA and Chief Executive Officer
Publicis Communications Singapore

Lynn Chong
Head of Marketing
Samsung Electronics Singapore

Kenneth Lim
Assistant Chief Executive, Marketing Group
Singapore Tourism Board

Debra Soon
Group Head of Brand, Communications, Marketing and Experience
Singlife

Yong Ping Loo
Executive Creative Director
TBWA\Singapore

Rachel Ma
Director, Group Marketing
Yeo Hiap Seng (Yeo’s)