2026 Judge's Profile
Debra Soon
Group Head of Brand, Communications, Marketing and Experience
Singlife
Debra Soon leads an integrated brand, communications, marketing and experience team which partners business leaders to achieve revenue targets. She has spent over 30 years in regional leadership roles in media, and diversified conglomerates, covering the property, automotive and tech industries. She held bottom-line responsibilities as managing director of Channel NewsAsia and as chief customer officer of Mediacorp. Soon has also lead HR, regional IT, communications, projects and customer experience teams. Soon has a BSc in Economics and an MSc in International Relations from the London School of Economics and Political Science.
2026 Judges
Eugene Lee
APAC Chief Marketing Officer
Mansi Trivedi
B2B Strategy Lead
Linda Hassan
Former Chief Marketing Officer
Alex Chan
Head of Brand, Communications and Marketing
Geneco
Pat Law
Founder
GOODSTUPH Singapore and Indonesia
Brenda Maderazo
Deputy Director, Marketing - Healthy Lifestyle
Health Promotion Board (Singapore)
Dhiren Amin
Chief Customer Officer
Income Insurance
Primus Nair Manokaran
Head of Creative
Our LEGO Agency, APAC
Jayss Rajoo
Director of Marketing
Pizza Hut Singapore
Joanne Theseira
Chief Growth Officer, SEA and Chief Executive Officer
Publicis Communications Singapore
Lynn Chong
Head of Marketing
Samsung Electronics Singapore
Kenneth Lim
Assistant Chief Executive, Marketing Group
Singapore Tourism Board
Debra Soon
Group Head of Brand, Communications, Marketing and Experience
Singlife
Yong Ping Loo
Executive Creative Director
TBWA\Singapore
Tim Lindley
Managing Director
VaynerMedia Asia Pacific
Rachel Ma
Director, Group Marketing
Yeo Hiap Seng (Yeo’s)