Eugene Lee

APAC Chief Marketing Officer

CHAGEE

Eugene Lee is a multiple award-winning chief marketing officer with nearly two decades of experience building brands and driving growth across local, regional, and global markets. Currently APAC cmo at CHAGEE, he leads diverse teams to create work that connects culture, creativity, and commercial results.

With a career shaped by international exposure, Lee brings a sharp understanding of how consumers think, feel, and behave across markets. Known for pairing strong business judgment with creative bravery, he focuses on doing work that matters — building brands that last, teams that grow, and impact that can be measured.