Fernie Jasmine Abdul Ghani

Head, Group Strategic Communications & Marketing

Axiata

A brand and communications specialist with over 20 years’ experience in the technology and telecommunications industry, Fernie has been creating high-impact, award-winning campaigns throughout her marketing career. As the current Head of Group Strategic Communications & Marketing at Axiata Group Berhad, Fernie manages end-to-end communications for the Group, elevating brand value for Axiata’s portfolio of brands across the region. Fernie’s constant pursuit for “what’s next” has led her to embrace the data-driven marketing revolution, as she continues to be recognised as a disruptive force in the local and regional marketing landscape.