2026 Finalists
1. Excellence in B2B Content Strategy
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Analytic Partners Campaign: The CMO Office by Analytic Partners Agency: Moore’s Lore Media |
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DesignSingapore Council Campaign: Singapore by Design Agency: Fortune Brand Studio x Casual |
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Singtel Telecommunications Campaign: Singapore Dreamin’ Agency: SPH Content Lab |
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Singtel Telecommunications Campaign: CUBICLΣ LIFE: Making IT Relatable Agency: Hogarth Worldwide |
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ST Engineering Campaign: Smart City: Engineering Meets Technology for Humanity Agency: Salween Group |
2. Precision in Audience Targeting
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Bakeomaniac Campaign: From Save to Bake: Serving Southeast Asia’s Festive Home Bakers |
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Cycle & Carriage Campaign: The A-List Drive with Cycle & Carriage 2025 Agency: Burda Singapore |
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National Gallery Singapore Campaign: The Gallery Institutional Campaign Agency: Jellyfish Singapore |
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Shilla Travel Retail Brand: The Shilla Duty Free Campaign: Zootopia ‘Glow Wild’ festive campaign |
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Watsons Campaign: Watsons Bugis Reopens |
3. Content for Change: Driving Social Good
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Health Promotion Board Campaign: For The Love Of Taste Agency: Starcom Singapore |
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Health Promotion Board Campaign: HPB – GO-GOTONG ROYONG-GO! Agencies: TBWA Singapore, Starcom Singapore |
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Health Promotion Board Campaign: HPB – Deadly Collectibles Agencies: TBWA Singapore, Starcom Singapore |
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Health Promotion Board Campaign: IT ALL ADDS UP: THE CAMPAIGN THAT MADE SMALL WINS FEEL EPIC Agencies: TBWA Singapore, Starcom Singapore |
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Infocomm Media Development Authority (IMDA) Campaign: Digital for Life Agency: Type A |
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Millennium Hotels and Resorts Campaign: A Thousand Ways of Care: Community Giving and Breast Cancer Awareness |
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NTUC Health Campaign: More Than a Haircut: Celebrity Volunteers at NTUC Health |
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NTUC Health Campaign: Who Knows Mum Best? |
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Singapore Kindness Movement Campaign: Be Greater – PSAs |
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Singlife Campaign: Singlife Gets Behind Underserved Communities – Wheelchair Rugby |
4. Excellence in Creator & Influencer Partnerships
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AIA Campaign: AIA Road to HYROX Agency: CAA |
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Bloomr.SG, Mediacorp Campaign: Get Healthy SG |
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Citibank Singapore Brand: Citi Credit Cards Campaign: Citi Cards Privileges Campaign Agencies: PMCI, Spark Foundry |
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Health Promotion Board Campaign: HPB – Deadly Collectibles Agencies: TBWA Singapore, Starcom Singapore |
| LifestyleAsia Campaign: LSA Made in Asia |
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Millennium Hotels and Resorts Campaign: MSRP Grand Launch & M Social Collective: Sustaining Momentum Through Event-Led PR |
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NTUC Health Campaign: More Than a Haircut: Celebrity Volunteers at NTUC Health |
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NTUC Health Campaign: A Christmas Lookbook: Style Across Generations |
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Singtel Telecommunications Brand: Singtel Campaign: Singtel’s Turning One Day to Day 1 |
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United Overseas Bank Campaign: UOB Voices |
5. Most Immersive Brand Experience
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Bloomr.SG, Mediacorp Campaign: Discover Brinecorp 2025 |
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Chevron Brand: Caltex Campaign: CaltexGO – CNY Fuel Good Fortune Spin Agencies: WPP Media, VML |
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Citibank Singapore Brand: Citi SMRT Card Campaign: Citi and SMRT 20th Year of Partnership – Take Your Savings Places Agencies: Spark Foundry, Nine:TwentyEight, PMCI |
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Health Promotion Board Campaign: HPB – Deadly Collectibles Agencies: TBWA Singapore, Starcom Singapore |
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Health Promotion Board Campaign: NUTRI-GRADE VENDING MACHINE: THE POWER OF GAMIFIED PRODUCT SAMPLING Agencies: TBWA Singapore, Starcom Singapore |
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Maybank Singapore Campaign: Served Your Way. Maybank. |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Pokémon Day-to-Night Adventure Presented by Singapore Cable Car Agencies: The Little Spaceship, Mad Hat Asia |
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Singtel Telecommunications Brand: Singtel Campaign: Singtel’s Don’t Leave It Up to Luck Agency: Leo Singapore (Chemistry) |
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Watsons Campaign: Glam Mas Gift Quest |
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Watsons Brand: Campaign: BeYou-tiful Beauty Fest 2025 |
6. Most Intelligent Content: Best Use of Data & Insights
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Health Promotion Board Campaign: Nutri-Grade CNY FP Collab Agency: Starcom Singapore |
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Scoot Campaign: Scoot’s Inaugural Solo Travel Trend Report Agencies: We. Communications Singapore, We. Communications Australia, Cognito Indonesia, Zeno Malaysia, Mutant Thailand |
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United Overseas Bank Campaign: It’s You Time |
7. Excellence in Social-First Strategy
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Citibank Singapore Brand: Citi Credit Cards Campaign: Citi Cards Privileges Campaign Agencies: PMCI, Spark Foundry |
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NTUC Health Campaign: Community Care Day 2025: Meet Programme Associate Irfan |
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Prestige Singapore Campaign: Prestige Women of Power 2025 |
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Singapore Tourism Board Campaign: Where Chefs Eat Agency: Maker Lab |
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Singtel Telecommunications Brand: Singtel Campaign: Singtel’s Hello SG60, Hello Possibilities Agencies: Leo Singapore, Publicis Chemistry |
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United Overseas Bank Campaign: UOB Voices |
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United Overseas Bank Campaign: It’s You Time |
8. Mastery in Long-Form Video Storytelling
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Building and Construction Authority Campaign: Building Singapore: The people and technology shaping our built environment Agency: SPH Content Lab |
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Esplanade – Theatres on the Bay Campaign: Baybeats: B-sides (the making of Baybeats) Agency: The Gap People |
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ION Orchard Campaign: Mario’s Vacation Home in Singapore |
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JetPac Campaign: The Travel Virgin Show Agency: ballsy |
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Ministry of Digital Development and Information Brand: ForwardSG Campaign: Let’s Begin Agency: DSTNCT |
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NBA Asia Campaign: “Level Up presented by SoftBank”: An NBA Rising Stars Invitational Docuseries |
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Singapore Kindness Movement Campaign: Multicultural Mosaics – Murukku |
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Singtel Telecommunications Campaign: Singapore Dreamin’ Agency: SPH Content Lab |
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Singtel Telecommunications Campaign: Majulah Singapura Agency: Akanga Film Asia |
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The Digital and Intelligence Service Campaign: DIS Changes Everything Agency: DSTNCT |
9. Excellence in Short-Form & Snackable Video
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Bloomr.SG, Mediacorp Campaign: Mini Social Justice Warrior |
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Chevron Brand: Caltex Campaign: CaltexGO – #FuelYourPassion (VOU) Agencies: WPP Media, VML |
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Infocomm Media Development Authority (IMDA) Campaign: Digital for Life Agency: Type A |
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Ministry of Digital Development and Information Brand: @singapore Campaign: @singapore Agency: DSTNCT |
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NTUC Health Campaign: Unexpected Sketch Buddy |
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NTUC Health Campaign: A Christmas Lookbook: Style Across Generations |
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Prudential Assurance Company Singapore Campaign: Under One Roof Agency: Click 2 View |
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Scoot Campaign: Scoot with Heart 2025: Turning “What if’ into Moments That Matter” Agencies: The Smart Local, We. Communications |
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Singapore Kindness Movement Campaign: Be Greater – PSAs |
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United Overseas Bank Campaign: It’s You Time |
10. Best Integrated Campaign
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Citibank Singapore, Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Citi Mastercard Million Dollar Giveaway Agencies: Spark Foundry, PMCI, Nine: TwentyEight |
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For Real Co. Campaign: “For Real Co.Turning Real Connection Into Real Community by Gushcloud International” Agency: Gushcloud International |
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Health Promotion Board Campaign: HPB – Deadly Collectibles Agencies: TBWA Singapore, Starcom Singapore |
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Health Promotion Board Campaign: For The Love Of Taste Agency: Starcom Singapore |
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Health Promotion Board Campaign: IT ALL ADDS UP: TURNING MICRO-MOMENTS INTO MACRO IMPACT Agencies: TBWA Singapore, Starcom Singapore |
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Hong Leong Finance Brand: Premium SAVER Account & HLF Digital App Campaign: Life is Simpler Agency: Salt Creatives |
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Maybank Singapore Campaign: Served Your Way. Maybank. |
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Singtel Telecommunications Campaign: Singapore Dreamin’ Agency: SPH Content Lab |
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Singtel Telecommunications Brand: Broadband Campaign: Built Different Agencies: WPP Production, OMD |
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The Association of Banks in Singapore Campaign: Smart Payments Made Simpler Agency: Burson Singapore |