Germaine Woon

Head of Marketing Communications at Mandala Masters

The Mandala Group

Germaine is a native Hong Kong-er through and through, having grown up in the city and currently based in Singapore, she is well versed in all its facets and intricacies. As an avid lover of food, drinks, and people, this naturally led her to a hospitality marketing career that spans many intentionally revered brands and regional favourites.

She has been working within the F&B and hospitality industry for the past 10 years, with experience in marketing for international brands such as Shangri-la, London private members club, Boujis and Buzz Concepts, the group behind the award-winning nightclub and celebrity favourite, VOLAR. At JIA Group, she led the marketing, communications, and PR across 15 award-winning concepts and MICHELIN restaurants, including Duddell’s, Louise (By Julien Royer) and Potato Head Hong Kong.

Now in Singapore, Germaine spearheads the commercial and marcomms strategy at Mandala Masters by The Mandala Group, featuring world- class culinary residencies, events and concerts. To date, she has worked closely with world 50 best chefs, including Mirazur, Gaggan Anand, Central and NARISAWA. In 2022, she spearheaded the marcomms for the first edition of MANDALA WEEKENDER at Marina Bay Sands, a 3-night event of music and culture for over 7,000 people over the F1 Weekend, featuring world-renowned artists Kelis, Basement Jaxx, Rudimental and Rae Sremmurd.