Jaslyn Lam

Director of Marketing and Food Innovation

KFC Singapore

Jaslyn Lam is a brand and communications specialist with a strategic mindset and strong research background, known for harnessing the power of insights to influence consumer behaviour. Passionate about leveraging technology and data analytics, she crafts seamless omni-channel brand stories that elevate customer experiences.

As part of her current role at KFC, Lam drives the continued enhancement of the brand’s development, operational efficiency, and business growth; developing transformative strategies while celebrating KFC’s rich brand heritage. With over 18 years of experience leading multi-awarded marketing campaigns, she has built a proven track record of driving growth and achieving business objectives across global, regional, and local roles for brands including P&G, Audi, VISA, Standard Chartered Bank, OCBC, Pizza Hut, Qatar Airways, Cathay Pacific, and Pernod Ricard.