Jeff Cheong

Chief Executive Officer

DDB Group Singapore

Jeff brings the best of marketing communication, engagement, technology and consulting with Total Experience™ to help brands drive growth. As Chief Executive Officer for DDB Group Singapore and the head of Tribal Worldwide Asia, Jeff is the fearless creative and business leader who has delivered solutions for Unilever, Nokia, Heineken, Exxon, J&J, McDonald’s, Volkswagen, Citibank, Japan National Tourism Organisation, Singapore Airlines and Uniqlo for the last 25 years and counting.
At the height of the 2020 pandemic, the work he produced with MCI took 8 spots on YouTube’s Top 10 Ads Leaderboard for H1.