Joanne Lim

Head of Marketing, Southeast Asia 

Virgin Active

Joanne is Head of Marketing, Southeast Asia at Virgin Active, bringing a rich and diverse background in crafting impactful marketing and communications strategies for leading brands across property, retail, luxury goods, and wellness. Her expertise lies in leveraging data-driven insights to develop innovative campaigns that deeply resonate with target audiences and consistently deliver strong results. Lim is passionate about understanding consumer behaviour and building lasting brand connections through compelling and effective marketing initiatives.

Beyond her marketing expertise, Lim also holds a strong interest in personal development and the power of sustainable habit change. This curiosity has led her to explore coaching methodologies focused on empowering executives to create lasting positive shifts in their lives and achieve their full potential. This includes a specialisation in supporting individuals, including those with ADHD, in building effective strategies for sustainable well-being and achievement.